Noorin Khamisani

Noorin Khamisani was born and raised in London in the UK. She graduated with a first class honours degree in Fashion Design. After graduation she worked with designers such as Ann-Sofie Back and Jessica Ogden in London and Susan Cianciolo in New York. Working with these avant-garde labels, which incorporated recycled garments and vintage fabrics, had a lasting influence on Noorin's aesthetic.

Noorin then worked for larger fashion companies including Debenhams, Hobbs and Ted Baker. The combination of working with creative designers and her experiences in the mainstream fashion production/buying world led to a broad understanding of the industry and its impact on the environment.

Several years of researching sustainable fabrics and production methods, combined with not being able to find ethically produced garments she wanted to buy, inspired Noorin to start OUTSIDER in 2009. It's a fashion label which believes style and quality should be as important as ethical sourcing and production.

A year spent travelling around Asia, visiting factories in Pakistan, India and Cambodia laid the groundwork for her business. Noorin witnessed directly the impact of garment production on the lives of the people involved in their manufacture and allowed her to develop relationships which still stand.

Noorin also works with students to encourage the next generation of designers to create in a more sustainable and responsible way.