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Oskar Klingberg, CEO, Wiraya, has 15 years of experience in management, sales and marketing in both B2C and B2B. He is especially passionate about digital evolution, in particular communication that delivers value. As a leader in the Armed Forces and lives by the motto "No one remembers a coward". Oskar is on the board of SWEDMA (the Swedish DMA) - the industry and interest organization for companies and organizations that work with direct and data-driven marketing.