Patrick Lonergan

Hello! My name is Paddy, I'm from a town in the mid-west of Ireland and currently work in Nottingham Trent University, lecturing on the fashion management, marketing and communications course. In my formative years, it was collectively decided that it would be far too risky to gamble on my average looks and limited talents for a career, and that the best bet would be to stay in education as long as they would keep me. By the time they told me leave, I managed to take a BA in Economics, MSc in Marketing and PhD in consumer culture with me. Delighted to have been asked to blog for Huff Post and thanks a lot to those of you that take the time to read my ramblings. Hope you enjoy. Cheers, Paddy.