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Pratik is the Managing Director of the boutique EPG Economic and Strategy Consulting, specializing in economic analysis and strategic communications. He is also the Country Director for the UK, for the Federation of Indian Chambers of Commerce and Industry (FICCI), the premier and largest industry body in India. He is a former Chairman of a not-for-profit organization based in London that is among the largest of its kind in Europe. He is a regular media commentator on India and economics related issues and runs Europe's first comprehensive charity rating platform, CharityClarity.org.uk. He has published academic research on social impact measurement and behavioural economics.