Prince William

Prince William has long been an advocate for conserving the natural world. He has led international efforts to crack down on the illegal wildlife trade through United for Wildlife, helped deliver an ivory ban in the UK, and continues to support many global initiatives that focus on conservation and ending human wildlife conflict. However, he believes that if we are to succeed in our fight to protect the planet, we need to redouble our efforts over the next decade. The Earthshot Prize was launched after two years of work by Prince William and The Royal Foundation of The Prince and Princess of Wales to develop a project which will support the global effort to protect and restore the environment. As well as identifying evidence-based solutions to the biggest environmental problems the planet faces, The Earthshot Prize aims to turn the current pessimism surrounding environmental issues into optimism that we can rise to the biggest challenges of our time.