Rima Sams

Born and raised in North Kensington, Rima’s passion for fabrics and design were cultivated from a young age through daily trips along the Portobello Road. At the age of 16 she moved to the Lower East Side in New York where she became immersed in the ‘dance music’ club culture and underground art scene in and around the Lower East Side and SoHo.
Back in the UK in the early nineties, she and her brother launched the world’s first energy drink – ‘GUSTO’ – still the best of the bunch, with substantial levels of energizing herbs and Organic www.drinkgusto.com

After selling the brand in 1998 she moved to Ibiza with her young son, Mars.
During the winter seasons in Goa, Rima designed spacious and luxurious mosquito nets (using vintage lace, very light soft cottons and ribbon piping) that were sold online and in Ibiza and southern Spain. She also designed a range of Kids and Adults Pyjamas, women’s summer clothing and boy’s cowboy shirts under her Honey Habibi label. These were marketed in boutiques throughout Europe and in Ibiza and in her own shop, Rimars in the north of the island.
A few years ago she designed men’s shirts using a special hand spun and hand woven cotton known as KHADI. Following very positive feedback and larger orders, she decided to make a collection. This enabled her to go further afield in sourcing the finest KHADI in India. Rima has now partnered up with her very close friend Lily De Kergeriest Gutierrez who has worked extensively in fashion in London and New York for over a decade on magazines, for brands, in PR and as a stylist. Together, Rima and Lily have created a Slow Fashion range of ethical and sustainable, lightweight luxury KHADI shirts for men and women under the name of House of Khadi.
www.houseofkhadi.co.uk