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Ruth Marshall-Johnson is a trends industry specialist with experience in translating cultural and consumer research into highly effective strategy for leading brands and organisations. Ruth comes to The Future Laboratory from COIN Research, the independent consultancy she co-founded to help brands invest in the right research and innovation programmes for product, brand and marketing development. Prior to COIN Research Ruth was Director of Advisory Services for leading trend forecasters WGSN. Ruth specialises in identifying and explaining the relationship between cultural development and consumer behaviour and brings this practice to her work as a start-up mentor, guest lecturer at Central Saint Martins and the London College of Communication and speaker at international seminars.