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When Shelley Morelli suffered from stress incontinence during her first pregnancy, she refused to be consigned to a life of bulky knickers. Instead she took control of her pelvic floor. She quickly realised that this was the first step on a journey to increased body confidence and improved sexuality, an insight which led her to curate a range of products for other women in the hope that they too would realise there was (pelvic) life after kids!