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Head of end of life planning, Sun Life Direct
Simon has worked within the life assurance industry for over 25 years and commissioned the first Sun Life Direct Cost of Dying survey in 2007 as a means of identifying the extent of end of life costs faced by consumers. Simon regularly contributes to acknowledged independent market reference publications produced by Swiss Re, Mintel and most recently moneyadviceservice.co.uk. He has also been invited to speak on this topic at Dying Matters, Financial Services Forum and The Institute of Cemetery and Crematorium Management Conferences.
In 2011 Simon commissioned Centre for Death and Society at University of Bath to explore the process and experience of applying for a social fund funeral payment.
The findings from this research have led to engagement with Parliamentarians including presentations to the All Party parliamentary group for insurance and financial services. In November 2012 Simon will jointly host a Parliamentary Roundtable alongside University of Bath and Citizens Advice to debate funeral costs and the growing issue of funeral poverty and support systems available.