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Simon Heseltine is the Vice President of Search at ForRent.com,, helping drive brand awareness and traffic to one of the nation’s top apartment rental sites. His past experience includes running Global SEO for Hewlett Packard Enterprise, leading the award winning Audience Development team at AOL, and even a stint on the agency side working with multi-national e-commerce / publishing / non-profit sites. Simon sits on the board of SEMPO (Search Engine Marketing Professional Organization), and until recently taught Online Marketing at Georgetown University in Washington, D.C. as part of their Digital Media Management program. He’s been a columnist for several industry leading sites, and photographs MLS games for Huffington Post in his spare time. Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech