Tracey Follows

Tracey has over 20 years experience in the creative industries, having held senior marketing positions client-side and management positions agency-side, rising to Chief Strategy Officer of JWT. She is Chair of the prestigious Account Planning Group in the UK and sits on the committee of WACL (Women in Advertising & Communications). She is currently studying for her MBA at Imperial focusing on innovation and start-up strategy whilst also co-authoring a book about the origins of planning.