Veli Moluluo

AAt just 32 years’ old and a keen champion of “all things egg”, Veli Moluluo is Managing Director of Noble Foods (Shell Division), the UK’s largest supplier of eggs. Responsible for driving growth of Noble’s branded and non-branded eggs through innovation, Veli has been tasked with reinvigorating the category and driving value.

Veli’s brief for the market-leading business is to extoll the virtues of eggs to UK consumers and to the trade, increasing penetration, per capita consumption and the branded category as a whole. Veli works closely with the trade and with key retailers to increase overall sales.

After various account management roles in food and drink businesses, Veli joined Noble in 2010 and grew the ASDA account by 40 percent in just two years. Climbing the ranks at Noble Foods, Veli was appointed Business Unit Director in 2013 before becoming Commercial Director for Gü Puds, owned by Noble. He then returned to Noble Foods as Commercial Director before assuming his current role.