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10 Tweets That Say What We're All Thinking About The Agent Provocateur-Sports Direct Deal

XXL cups for everyone.
Sophie Gallagher
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Reporter at HuffPost UK

Sports Direct’s owner Mike Ashley has bought Agent Provocateur out of administration.

That’s right, the purveyor of giant mugs and bargain sports goods is now in charge of your lacy lingerie.

And the internet has, of course gone into overdrive imagining what this might mean for the high street.

And we can’t help but agree with them.

sports direct trying to buy agent provocateur just doesn't compute in my head

— jess (@jesshinch_) March 2, 2017

Agent Provocateur is being bought by Sports Direct... You used to be greeted at the door with champagne, now it'll be a giant mug of cava.

— rebel rebel (@topshopgoth) March 2, 2017

Agent Provocateur to be saved by Sports Direct? Just wait till Mike Ashley is the face of the new advertising campaign.

— L.E. Bradley (@L_E_Bradley) March 2, 2017

@hansmollman I'm just excited to see the new gigantic carrier bags

— Paul Curry (@cr3) March 2, 2017

Mike Ashley pairing lacy undies with trackie bums in Sports Direct's move for Agent Provocateur. He's not the first - hi Kim Kardashian. pic.twitter.com/7MLqfN586z

— Ashley Armstrong (@AArmstrong_says) March 2, 2017

Maybe it’s not such a bad idea afterall?

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