Alison Hammond Has Perfect Response For This Morning Viewer's Incorrect Rolex Watch Claim

The presenter explained watch she was seen wearing on Monday was actually from Micheal Kors and cost £185.
Alison Hammond on This Morning
Alison Hammond on This Morning
Ken McKay/ITV/Shutterstock

Alison Hammond has politely shut down a viewer who wrongly claimed she was wearing a what looked like a Rolex watch on This Morning.

On Monday, a fan of ITV daytime show posted on X (formerly known as Twitter) that they love the presenter, but were left “uncomfortable” to supposedly see her wearing a timepiece from the Swiss designer, whose prices start from £5,000.

The viewer claimed it was insulting due to the cost of living crisis.

#ThisMorning I love watching @AlisonHammond but with the cost of living affecting us all, I find it uncomfortable seeing her wearing, what looks like a Rolex,” they wrote on X.

#ThisMorning I love watching @AlisonHammond but with the cost of living affecting us all, I find it uncomfortable seeing her wearing, what looks like a Rolex.

— MacBeth (@mc_guinness4) October 23, 2023

The TV presenter, who also co-hosts The Great British Bake Off on Channel 4, swiftly responded on X to dispel the myth.

The 48-year-old said the watch she was seen wearing on Monday was from Micheal Kors and cost £185.

She also shared that the timepiece held sentimental value as it was a gift from her late mother.

Alison posted: “I wish !! It’s actually a Micheal Kors Watch my late mum bought me and it cost her £185 of her hard earned money. It means more to me than any Rolex. Sorry you felt uncomfortable.”

I wish !! It’s actually a Micheal Kors Watch my late mum bought me and it cost her £185 of her hard earned money . It means more to me than any Rolex . Sorry you felt uncomfortable 💓 https://t.co/mZTXXKZe6J

— Alison Hammond (@AlisonHammond) October 23, 2023

Many people on X defended Alison, and praised her response to the viewer:

U.K hater culture really is best in class https://t.co/4VkZkLxvHS

— Austin (@adotdee) October 24, 2023

Never apologise for being who you are. So many people are quick to judge a book by its cover. Treasure that watch. I have my late Grandad’s in my drawer! x

— MART TWEEDY 🖤 (@MartTweedy) October 23, 2023

All this country knows is hateration and misery https://t.co/1ERBdWjOg8

— Chet Hanks Apologist (@felocidad) October 23, 2023

British hateration summed in a tweet: https://t.co/Q5vLiRc5ha

— Chinua Ikebe (@fawizium) October 23, 2023

Alison I love everything about this reply. You shouldn't have to justify your choices to anyone.

On a side note, Bake Off (my guilty pleasure) - you are lighting the show up this year. Great work. Thank you.

— Jonathan Keohane (@JKeohaneEDU) October 23, 2023

This tweet sums up how miserable this country is https://t.co/esnE7BjWM5

— lay (@v7nti) October 23, 2023

This Morning airs weekdays at 10am on ITV1.

Close

What's Hot