Amy Winehouse Hologram Tour Announcement Gets Mixed Reaction From Fans

Many have suggested this is not what the late singer would have wanted.
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Amy Winehouse fans have been sharing their thoughts on the news that a hologram of the singer is to tour the world in 2019.

A digital version of the late ‘Back To Black’ singer will be appearing in venues all over the globe next year, her father Mitch Winehouse has confirmed, accompanied by a live band and backing singers.

He noted that all proceeds from the virtual Amy tour will go towards the Amy Winehouse Foundation, a charity set up in her name that aims to help young people with substance abuse issues.

Amy Winehouse
Amy Winehouse
Most Wanted/Rex/Shutterstock

Mitch said in a tweet: “Our family is delighted to be teaming up with [Base hologram] to continue celebrating the life and work of Amy, with all proceeds of the tour, starting in late 2019, going to Amy’s Foundation to help even more young people in her name.”

We’re excited to announce that we’re partnering with the family of GRAMMY Award-winning artist @amywinehouse to celebrate her legacy. This worldwide hologram tour, set to start in late 2019, will raise funds and awareness for @AmysFoundation! 🎙 https://t.co/K0CIPH6Tty pic.twitter.com/GyR0ygyPEc

— BASE Hologram (@BASEHologram) October 11, 2018

Amy’s fans have been divided on the issue ever since it was announced, with many suggesting it was in poor taste and not in keeping with what she would have wanted:

There is no way she would have entertained this idea for a second, how can you go ahead knowing that? :/ https://t.co/RzUxNnYdNI

— David Is Dead (@davnnh) October 12, 2018

There is something extremely distasteful about this — an artist who was clearly struggling while under the pressure of touring, to continue touring in hologram form after she died at the ripe old age of 27? Leave her, and her legacy, to rest! https://t.co/49KGFNgBXP

— Rhian Jones (@JonesJourno) October 12, 2018

Ok so I think Amy Winehouse was great, & I bet her live show was 💯. But this is a hologram. I can't help but wonder what she'd think about this. I would be furious.

Instead of a hologram, we could, ya know, put living artists on the road & cultivate actual live music. https://t.co/wcIuNGiZ1D

— audrey witch hunt (@dj_ewi) October 12, 2018

an Amy Winehouse hologram will be on tour for three years im absolutely disgusted. Like she hasn't been exploited enough??! Let her rest in peace and stop tarnishing her legacy.

— Nick (@neutrl_) October 12, 2018

Apart from being exploitative, creepy and too soon... who would actually want to see this? "Hologram of Amy Winehouse set for 2019 worldwide tour" https://t.co/8BTfWNow6o

— Jonathan Evans (@IamJEvansSg) October 13, 2018

this is appalling. I'm not a huge Amy Winehouse fan. But I appreciate music and artists and can't stand when their legacies are exploited like this. Oh and a hologram isn't a "live tour" #wtf https://t.co/Tyg8ktj5lu

— DancinInTheDownPour (@melknepp) October 13, 2018

taking an Amy Winehouse hologram on a 3 year world tour... are you fucking kidding me?! "we're keeping her name alive, we're keeping her legacy alive" give me a break Mitch. She will continue to live on forever, that's a fact. this "tour" is unnecessary & disrespectful.

— A (@_amldzx) October 13, 2018

Sounds tasteful https://t.co/vgiI6KKqkj

— Ian Wade (@WadeyWade) October 12, 2018

Now I lovvvvve Amy Winehouse, but a hologram tour? Nah 🙅🏽♀️

— : (@JADElizab3th) October 13, 2018

Just to clarify, I love Amy Winehouse. It's the idea of charging people to see a hologram of a dead woman on a stage singing pre-recorded vocals that I find gross.

— MilesTheJunkman (@MylesTheJunkman) October 12, 2018

Ugh. You just can’t help but feel Amy Winehouse would have absolutely despised this idea. 💔 https://t.co/Zrln3wwEJR

— Ryan Thackray (@raspberreh) October 12, 2018

She hated touring. Was intensely private. She left us her music. That’s more than enough. Leave her in peace. No hologram tour ~ Amy Winehouse (September 14, 1983 - July 23, 2011)’ ~ London 2004

Photo: Jake Chessum
© Jake Chessum pic.twitter.com/JJmyPTYZX9

— paul seesequasis (@PaulSeesequasis) October 13, 2018

Just let her poor soul rest in peace. https://t.co/VMyK5hgpy7

— Nikki P (@nikkip1988) October 12, 2018

However, others have pointed out that it is a charity project, and that it would help give fans the Amy Winehouse live experience that they might have missed out on prior to her death in 2011:

people are mad about amy winehouse's hologram tour. cant relate, i never got to see amy perform live AND its raising money to help the amy winehouse foundation which provides rehab facilities for young people who cant afford them.

— Michelle Platti 🌈🦇 (@michelleplatti) October 12, 2018

A hologram of Amy Winehouse will be touring the world next year... and I seriously don’t know what to say. Part of me thinks it’s good that we (the ones who were too young when she toured) get the chance to experience her legacy, but another part says no... Rest in peace❤️🥀

— 𝖙𝖗𝖊𝖓𝖈𝖍 ||-// (@_PvnkRocker_) October 11, 2018

There’s an Amy Winehouse hologram about to go on tour 😱 I’ve literally wanted this for YEARS.

— Julia Hernandez (@ju_liagulia) October 12, 2018

Because it's for charity, it seems a little more, I don't know, palatable? I'm not sure if I would go, because going to not actually see Amy seems odd. Less odd than an Elvis impersonator, though.

⚡️ “Amy Winehouse hologram tour divides fans”https://t.co/Crl9TqEkDz

— Rose de Guzman ⛸ it's skating season!!!! ❤ (@RoseDGWrites) October 12, 2018

i'm quite excited for the amy winehouse hologram tour because she's my absolute favorite artist and she passed when i was so young

— janell🐝 (@bitesizebutera) October 12, 2018

I’m actually torn 50/50 about the Amy Winehouse hologram tour.

— b̵e̵t̶a̷h̸o̵o̷d̸i̵e̸ ̵ (@SaloliSaloli) October 13, 2018

Like, on one hand, she was such a tortured spirit and everyone around her exploited her for their own personal gain (mainly her disgusting fucking excuse for a father) and she deserves to have her legacy left alone.

— b̵e̵t̶a̷h̸o̵o̷d̸i̵e̸ ̵ (@SaloliSaloli) October 13, 2018

On the other hand, she’s one of my favorite artists and I’ll never see her in my life because. Y’know. She’s dead. Plus, the proceeds are gonna be donated to the Amy Winehouse Foundation, which helps young people battling addiction....

— b̵e̵t̶a̷h̸o̵o̷d̸i̵e̸ ̵ (@SaloliSaloli) October 13, 2018

To be honest, I neve got the chance to see her live so this would be nice to see. Especially if the family is involved and the company does is respectively and tasteful.#RIPAmyWinehouse https://t.co/TNdKBEJ5mH

— Jayy Myah (@JayyMyah) October 13, 2018

Base hologram are the company who have previously helped recreate live performances from the likes of Tupac and Roy Orbison.

They’ve also teamed up with ABBA on an upcoming project, which will see the Swedish pop outfit also touring globally in virtual form.

Amy Winehouse died of alcohol poisoning in July 2011, at the age of 27. Since her death, one posthumous album has been released, compiled of reworked demos and rare tracks, while a documentary about her life and career won an Oscar in 2016.

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