Cheryl's Appointment As Host Of New BBC Podcast On R&B Music Faces Backlash

Many Twitter users have suggested that a Black artist or broadcaster would have been a more appropriate host.
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The news that Cheryl Tweedy is the host of a new BBC podcast about R&B music has faced heavy criticism on social media.

It was recently announced that Cheryl would be fronting a 12-episode series for BBC Sounds in which she’ll share “stories of her youth and love for R&B music, from TLC to Beyoncé”.

Since the initial announcement, there’s been a wave of backlash as people voiced their issues with the idea that Cheryl – best known for her pop career and stint as an X Factor judge – should be deemed an authority on R&B music.

Many also suggested that a Black presenter or musician would have been a more appropriate host for a series about music that is rooted in Black culture:

This would have been an amazing opportunity for Beverly Knight, Estelle, Keisha White, Shola Ama, Jamelia. I would have even preferred Alesha Dixson or Ms Dynamite. Heck Lisa Maffia would have been a better fit than Cheryl. How disappointing. https://t.co/dGSqAw5grP

— YT: Ashleigh Louise 🇯🇲 (@axhleighlouise) August 31, 2021

I said this on the gram… we have @Beverleyknight #Gabrielle #Omar and more! This is 🥜🌰 https://t.co/b7LJA6MZIk

— Oatz (@Oatz_So_Inked) September 1, 2021

No Black UK artists available for this job @BBCSounds ? https://t.co/u0LUseKZar

— Natie (@Muhavukazi) August 31, 2021

Like RnB music hasn’t been appropriated enough… Had it’s narrative controlled over and over by those who weren’t the originators. Like we don’t have incredible, iconic Black British RnB talent & creators… but they won’t get a platform like this…. Because… well we know why 🙄

— Nathalie Emmanuel (@missnemmanuel) August 31, 2021

Then people will say white privilege doesn’t exist cause what do you know about Rnb?? https://t.co/x5DYyNX5yb

— SANTAN H (@harmzoom) August 31, 2021

Honestly? This is so tone deaf and insulting.

— 🇧🇧 AlwaysRising 🇯🇲 (@Libran_Phoenix) August 31, 2021

I'm not from the UK, but damn, I feel offended for you guys. The UK is full of Black talent that could have hosted this show, and it could've been great.

But..... pic.twitter.com/taVEvoA9rv

— PoliSciLeo (@PoliSciLeo) August 31, 2021

@BBCSounds producers ignoring all the black UK artists who could have hosted this show... pic.twitter.com/0bbZkraPsw

— Mikhail T (@mjtfreeze) August 31, 2021

Politely asking for better representation here… Jamelia, Mica Paris, Alexandra Burke, Beverley Knight all unavailable for this gig, were they? https://t.co/stVGHoMVVF

— animals of farthing hood (@eugenektw) August 31, 2021

The Cheryl R&B podcast has me thinking a lot about predominately Black genres and our lack of ownership on their growth and expansion. Who really has control? Who is allowed to speak? Is there a considered approach as it pertains to who *speaks* and is an authority on our sounds?

— Nicolas-Tyrell Scott (@iamntyrell) August 31, 2021

This is deeper than just a dunking on Twitter. It’s an age old conversation about outsider perspectives and how some feel so entitled for a microphone to speak. This is just one example of so many tasteless attempts to control Black art and its trajectory.

— Nicolas-Tyrell Scott (@iamntyrell) August 31, 2021

The BBC should be using its state-funded platform to amplify voices and perspectives outside the mainstream. Getting #CherylCole to host a show like this, just giving shows to the same famous faces, is an example of the problem. #timeforfreshfaces https://t.co/wRzKWwF3Yk

— Alex Morgan (@NewsAMorgan) August 31, 2021

no way is cheryl cole the face of rnb 😭😭😭😭😭😭😭 https://t.co/lITPy7eBJR

— kiera thee stallion❤️🔥 (@keeeeeeyrahx2) August 31, 2021

A BBC spokesperson told The Independent in response to the criticism: “We feature a wide range of voices spanning different genres across our extensive music output.

“Many of our shows are fronted by DJs who are experts in their fields, others are hosted by people with a passion for their topic. Cheryl’s You, Me and R&B shares personal stories from her youth, soundtracked by her favourite genre.”

Cheryl at the launch of The Greatest Dancer last year
Cheryl at the launch of The Greatest Dancer last year
Gareth Cattermole via Getty Images

Cheryl previously said of her new venture: “I’ve always had an absolute love and passion for R&B so I’m hoping listeners are transported back and absorbed in their own nostalgia too.

“Music can be really healing when you’re going through something painful or happy, by revisiting those moments you can take back your power, I’ve discovered that myself throughout the process.”

After finding fame as a member of the pop group Girls Aloud, Cheryl embarked on a solo career, releasing five albums and topping the UK singles chart on five occasions.

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