Who knew that all it would take for the entire country to talk about something other than the B-word would be a very public spat between two footballers’ wives?
On Wednesday morning Coleen Rooney revealed she’d been doing a bit of digging to try and establish how fake stories she had planted were turning up in the press.
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In a very public statement, she pointed the finger at a friend and fellow footballer’s wife.
And the iconic phrase “It’s... Rebekah Vardy’s account” was born.
It didn’t take long for Twitter to get to work.
There was a lot of admiration for Coleen’s investigative skills...
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Brexit? What Brexit?
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People were L.I.V.I.N.G. for the dramz...
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And that final sentence? Already iconic...
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Which will lead to the inevitable licensing opportunities...
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Rebekah quickly responded to Coleen’s claims with her own statement on Twitter, denying she is behind the leaks.