Ever since David Cameron was elected, I have carefully listened to him explain that he is one of us.
Despite being the son of a stockbroker, the owner of a large house in the country and an Eton education, Britons have looked to our Premier as he carefully recites the price of a pint of milk, trying to appear as though he is in tune with the public.
And after three years in government, I am finally seeing the signs that when it comes to some things, he suffers just like the rest of us.
I am referring to his growing bald spot on his crown, which is currently hiding under a once voluminous head of hair after some careful brushing.
At 47, a father of three and a responsibility for running the country, it's not surprising that the Tory leader is starting lose his follicles.
And it seems the slightly younger Chancellor, George Osborne is in the same boat.
Aged 42, he is trying to hide the signs of his own 'recession' - as seen here - with a brush-forward style.
When all eyes fall on him next month as he reads the Autumn Statement, his new 'trendy-do' is bound to attract attention.
Meanwhile, David Cameron is seen here after subtly trying to brush his remaining hair over over his bald spot on the top of his head.
Luckily, neither are quite as obvious as Bobby Charlton's old comb-over in the 1970s but the principle is the same.
But it's surprising both he and Mr Cameron are going to such great efforts to hide their baldness.
As they head towards 50, Mr Cameron is at a relatively high-risk of hair loss from MPB, the main cause of men seeking treatment from Crown Clinic.
Male pattern baldness (MPB), the main cause of hair loss, affects an estimated quarter of men by the age of 30 and two-thirds by the age of 60 - that's 6.5 million men in the UK alone.
It is usually inherited and for some men, it doesn't matter at all but for others it can cause great emotional distress and in extreme cases, depression.
It is caused by oversensitive hair follicles. Dihydrotestosterone (DHT) is produced by testosterone which causes the hair follicles to shrink and stop working.
Because testosterone plays a part, there is a myth that baldness is a sign of virality but the truth is the hair follicles of a bald man are simply more sensitive to the hormones.
Typically, men first experience a receding hairline which is followed by a thinning on the crown and the temples.
This is clearly the case with David Cameron and the only long-term solution to his problems is a hair transplant.
At this stage, he simply has two options.
He could try individual follicle replacement therapy FUE, where each follicle is extracted before being re-planted where it is needed.
This treatment was used previously by Premier football star Wayne Rooney and by Crown Clinic patients such Martin Roberts from the BBC1 show Homes Under The Hammer.
It leaves minimal scarring which isn't so important to a man like our PM whose natural hair will cover up any scars.
A better option for our Premier may be FUT, where a strip of skin is taken from the back or the side of the scalp where there is plenty of hair.
Follicles are then taken from his strip and replanted in the bald spot - in this case Mr Cameron's crown.
A hair transplant is the only guaranteed way to avoid hair loss which is why men are abandoning treatments in favour of them.
They want peace of mind that their hair loss problems are behind them and that they will be getting the most value for their money without having to revisit the problem in a few years time when any temporary treatment has simply stopped working.
The word transplant can sound radical, in actual fact it's a simple solution to a once incurable condition.