Dorothy Perkins Sends Twitter Into A Frenzy Over #LoveDP Hashtag

Too funny 😂

Oh, social media: It brings the good, the bad and the downright hilarious.

Fashion retailer Dorothy Perkins’ latest #LoveDP hashtag mishap has sent the internet into a frenzy, due to a cheeky double entendre.

It appears the brand was unaware of the sexual implications behind the abbreviation DP, but of course, Twitter users were there to... fill them in, on the alternative meaning: double penetration.

The brand shared several posts on Instagram using the hashtag, such as:

“To all the queens out there #WednesdayWisdom #LoveDP.”

To all the queens out there 😘❤️ #WednesdayWisdom #LoveDP

A post shared by Dorothy Perkins (@dorothyperkins) on

And in another unfortunately inappropriate use of the hashtag they captioned a snap:

“Like mother, like daughter... #LoveDP.”

As expected people took to Twitter to tease the British brand in a series of hilarious tweets:

Oh my @Dorothy_Perkins I didn't realise you were into that #loveDP pic.twitter.com/ujf51MWoBX

— Farran (@TheFarran) April 11, 2017

It's been worth being dragged around shops by Mrs Chris to find out that Dorothy Perkins now uses thr slogan #LoveDP.

— Christopher Lindsay (@ChrisLindsay33) April 22, 2017

@Dorothy_Perkins someone needs to reconsider your #LoveDP hashtag on insta. You could get some weird things mixed up. Google it 😂

— Lara Glennie (@laraglennie) April 25, 2017

Preach, Dorothy Perkins. 😂😂😂 #loveDP pic.twitter.com/kad4cctEDw

— Una Nancy Owen (@clairdycat) April 16, 2017

Just love going past Dorothy Perkins. #loveDP. This store has two entrances, one at the front and one at the back! pic.twitter.com/5faQrSxTGm

— 🚑emojis⚓in⏳my🦍name (@psychicteeth) April 3, 2017

Blimey the shops in Norfolk are a bit kinky! #loveDP 😂 pic.twitter.com/7JjHgELQcx

— It's James Dean (@Br00zR) March 25, 2017

Can't decide if Dorothy Perkins:

1. didn't think that hashtag through.
2. know exactly what they're doing.#susanalbumparty #loveDP pic.twitter.com/KqgvtW7fRs

— Graham Day (@Graham_Day) March 25, 2017

.@Dorothy_Perkins are using the hashtag #LoveDP... :D pic.twitter.com/q5bUQj2RoZ

— Alix Fox (@AlixFox) March 17, 2017

It’s not the first time the fashion retailer has made a social media mistake either.

In June last year the brand released a scheduled tweet using the hashtag #FridayFeeling on the day Brexit was announced. It was swiftly deleted but people were not pleased and quickly roasted them on Twitter.

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