Brit Awards 2019: Ed Sheeran's Global Success Win Confuses Viewers, As He's Not Released Music In 2 Years

This marks the second year in a row he's been the recipient of the Global Success prize.
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Brit Awards viewers were left a little confused on Wednesday night, when Ed Sheeran was announced as the recipient of the Global Success award for the second year running.

Each year, the Global Success prize is given to the UK artist who has made a big splash overseas, with past recipients including Sam Smith, Adele, One Direction and… oh, that’s it actually.

For the second time in as many years, Ed was revealed to have been the winner of the Global Success prize, for the huge success of his third album Divide.

You know, the one that was released in March 2017.

Ed Sheeran and his latest Brit Award
Ed Sheeran and his latest Brit Award
ITV

Unsurprisingly, we weren’t the only ones who were a little taken aback that Ed was the winner for two years running without having released new music, with many voicing their feelings about the whole thing on Twitter...

Ed Sheeran..? Global success? Has he even realised anything this year? #BRITs #BRITS2019

— Natalie (@NattalieeS) February 20, 2019

Ed Sheeran winning Global Success Award again #BRITs pic.twitter.com/29MCqtIEYA

— Alex Aitchison (@alexaitch) February 20, 2019

Wtf has Ed Sheeran done the past year? I'm fuming #Brits

— chawner laughs (@appehmichael) February 20, 2019

Could they not remember anyone else who had found success worldwide last year? #Brits

— Sam Atkins (@Atkins_Sam) February 20, 2019

Me when they announced Ed Sheeran as the recipient of the ‘global success award’ despite not releasing any music in the last year pic.twitter.com/qPsqqRBZJ7

— josh (@burgeyyyy) February 20, 2019

Wait, how has Ed Sheeran won 'Global Success' for second year running? Have all other artists gone to sleep for 2 years? #BRITs

— Rebecca: 2019 - My 30th Year Eek! (@becklovehatestv) February 20, 2019

ok but why the fuck did ed sheeran get a global success award again, it should’ve been dua lipa and nobody else!!!! #BRITs

— Billy Carr (@_billycarr) February 20, 2019

Ed Sheeran winning Global Success award for the 2nd year running when he’s hardly released any new music is boringgg 😴 #brits

— Stephanie Millard (@StephCMillard) February 20, 2019

What? @edsheeran is the winner of Global Success Award again!? Forbid. 🧐 I was convinced @george_ezra or @LittleMix would be getting this.... Invent a rule @BRITs no more consecutive wins - he deserved it last year but AGAIN!? FFS. and i love the 'Divide' album btw. BORING.

— Sajjad Ali (@sajjadali2012) February 20, 2019

However, as host Jack Whitehall pointed out, Ed received the award because of the huge sales Divide accrued in the last 12 months, despite being just shy of two years old.

Ed also spent much of 2018 touring the world to promote the album, including stadium shows all over the UK last summer.

And fortunately for him, there were a lot of fans happy to see him snag the Global Success award…

I’ll tell you why @edsheeran is the recipient of the Global Success Award, Roman.... because he’s a musical f*cking genius 🙌🏼🙌🏼🙌🏼🙌🏼🙌🏼 (but we need another album now please Ed) 😂 #BRITS

— Danielle Peazer (@DaniellePeazer) February 20, 2019

Ed Sheeran is the most successful artist and I couldn't be more proud so well deserved for Global Success award 👏 #BRITs

— Hannah (@hannahfun1) February 20, 2019

SO HAPPY @edsheeran WON GLOBAL SUCCESS @BRITs HE DESERVES IT SO MUCH 🎉🎉🎉🔥🔥🌎🌎 CANT WAIT TO FINALLY SEE HIM LIVE IN AUGUST ❤️❤️

— Zoe Wyatt 💖💖 (@zoe_merrygold) February 20, 2019

Well done @edsheeran on global success well deserved 👏👏👏👏😁😁😁 #BritAwards2019

— Tom Jepson #TeamLH44 (@HTAFCTom44) February 20, 2019

Global success award, who else could go except @edsheeran.- National treasure#BRITs #BNM

— MS BNM (@bnm_ms) February 20, 2019

Of course @edsheeran won the Global Success award again, he’s a flippin legend #BRITAwards 💙

— Abigail (@itsabigailmoss) February 20, 2019

Omg anddddddd @edsheeran won Global Success! I'm so bloody happy right now! 💕🔥

— Soph is SO proud of Little Mix 💕 (@Soph_x15) February 20, 2019

Ed was unable to collect the award in person, but did pre-record a speech, saying: “Thank you so much for my Global Success award. It really, really means a lot. I’m sorry I can’t be there today, I’m currently in South America on tour. But I hope that everyone is having a fantastic time.”

Congrats @EdSheeran! ❤

Watch The #BRITs 2019 live here: https://t.co/qj4KiENtGs o pic.twitter.com/9yLvn8yH2n

— BRIT Awards (@BRITs) February 20, 2019

Aside from Ed, The 1975 and Calvin Harris were the biggest winners at this year’s Brits, each taking home two awards.

Dua Lipa, Jess Glynne and Anne-Marie had been the top nominees, with each of them being in the running for four different awards, but of the three, only Dua left a winner, taking home Best British Single for her Calvin Harris collaboration One Kiss.

They also performed the track during the ceremony, sharing the stage with Sam Smith and Rag’n’Bone Man, who each sang their own Calvin collabs.

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