The long-awaited Erdem x H&M collection was showcased on 18 October in LA, with a striking accompanying video by Baz Luhrmann called โThe Secret Life Of Flowersโ.
Now, the team behind the collaboration has revealed a behind-the-scenes video to keep audiences dreaming of eerily beautiful mansions and ethereal floral garbs.
The collection was well-received and has already been spotted on celebrities including Alexa Chung and Zendaya.
The aesthetic is a nod to high-low styling, one of 2017โฒs most prominent trends, and features prints and patterns synonymous with autumnal dress: animal, plaid, gingham and teed.
Not to mention Erdemโs signature floral motifs, which elevate the high-street garments.
Luhrman explained that fashion is integral to character building as โclothing is the very beginning of the DNA of who a character isโ.
In case you missed the original narrative, in which a group of pretty young things are seen frolocking around a stately home with a โMiss Havishamโ character in affordable couture, you can watch the video below.
โItโs a metaphor that out there in the world thereโs a bit of a storm coming,โ Luhrman explained.
โWinter is coming. Itโs harsh out there and here in Reddham Gardens the things that really matter are kept growing in an eternal spring.โ