'Great British Bake Off' 2016 Contestants: Fans Hit Out At 'Gendered' Pink And Blue Icing Pics

'How very 19th century...'

‘Great British Bake Off’ fans are rejoicing as this year’s line-up have finally been revealed, but not everyone is impressed with the accompanying promo photos for one big reason.

In each of the publicity photos, the 12 contestants are seen stirring a bowl of icing while grinning into the camera. So far so unremarkable, right?

However, some ‘Bake Off’ fans have criticised producers’ decision to give the male contestants blue icing and the female contestants pink, claiming that it’s not in the spirit of the show to enforce traditional gender stereotypes in such a big way.

Three of this year's 'Bake Off' contestants
Three of this year's 'Bake Off' contestants
BBC/Love Productions/Mark Bourdillon

Viewers have taken to Twitter to voice their concerns over the photos, calling them “disappointing” and “old-fashioned”.

Great British Bake Off is back. Pink icing 4 girls, blue 4 boys. Gender stereotyping much? https://t.co/CO9ucA0lHx pic.twitter.com/TEPRAWMkSx

— Matt @Travel Geek UK (@travelgeekuk) August 16, 2016

Um, all the women have pink icing & the guys have blue because...actually, why are the men even in the kitchen ;)https://t.co/7jDWRfpm6K

— Siobhan (@16_Beasley_St) August 16, 2016

Looking forward #GBBO but how disappointing promo shots use pink icing for women & blue for boys. How 19th century https://t.co/KnAx8TXUAm

— Ange Chan (@vodkaangel22) August 16, 2016

Like if there's any show that just blythely ignores gender stereotypes it's Bake Off so why the different icing?! #GBBO #BakeOff

— WH (@will_full) August 16, 2016

All the icing colours of the rainbow, but the girls got pink and the boys got blue hmmm @BritishBakeOff https://t.co/1f5VjcgHQE

— Martin (@MrBaileyM) August 16, 2016

So excited for #GBBO, but honestly what is with the gendered pink/blue icing? It's like an embarrassingly dated baby-sex reveal.

— Well Fed&Well Read (@lindsmiddleton) August 16, 2016

.@BritishBakeOff pretty horrified by the pink and blue bowl contents. I expected more bake off!

— lizgoingon (@lizgoingon) August 16, 2016

Pink icing for female contestants and blue for male contestants. Really? Not cool Great British Bake Off 2016 https://t.co/OdGlxRzia0

— Beth Brewster (@BethEleri) August 16, 2016

Don't get me wrong, I'm so excited for The Great British Bake Off, but I'm pretty disappointed with this old fashioned pink/blue thing #GBBO

— Sara Steel (@DrSteelsberg) August 16, 2016

all the men have blue icing(?) and the all the women have pink. bake off pls 🙃 pic.twitter.com/3exRmRng9b

— robbie (@heartofpixels) August 16, 2016

"I've got a REALLY great idea about the colour of the icing for the pictures..." #gbbo pic.twitter.com/ts5qJWwxzA

— Ryan Love (@RyanJL) August 16, 2016

So glad #GBBO is back to reinforce the gender binary via coloured icing #Nonbinarypeopledontbake https://t.co/O9dKjaM1gg

— Female Dovahkiin (@pippa21336) August 16, 2016

However, others have suggested that the icing controversy need not eclipse more pressing “issues”:

All the real issues around, and people are kicking off about Bake Off contestants posing with blue & pink batter. pic.twitter.com/Q7hddNZMAw

— Daniel D (@imquitegood) August 16, 2016

@Independent People that get worked up by this should probably avoid anywhere that sells childrens clothes. #getagrip

— Richard (@Redsky_1) August 16, 2016

@Independent its coloured liquid sugar FFS!

— Andrew Wildman #efc (@djmonkey3till5) August 16, 2016

People are annoyed that Bake Off photos used pink icing for women & blue for men. Please drown me in syrup.

— Andreas (@AndreasLeKirk) August 16, 2016

Paul Hollywood and Mary Berry will both be back to judge the new hopefuls hoping to follow in the footsteps of last year’s winner, Nadiya Hussain, when ‘Great British Bake Off’ returns to our screens for a brand new series on 24 August.

Paul has admitted that Nadiya’s huge success has piled even more pressure onto this year’s crop of hopefuls.

“Nadiya went to a whole new level... it put pressure on them more,” he said. “I think we felt it in the tents as well. They started quite nervously, but once they settled down they got into it.”

Mary added: “They know the standard that it is, which is now pretty high. And I think they were slower to bond this year than they were in the past.”

Click through the gallery below to meet this year’s budding bakers...

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