This Morning's 'Great British Bake Off' 'Prank' Has Not Gone Down Well

The joke was undercooked, to say the least.
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It’s been a tough week to be a ‘Great British Bake Off’ fan, and thanks to ‘This Morning’ things got a little more stressful on Wednesday (14 September).

Less than 24 hours after Mel and Sue confirmed they were leaving the show, the ITV daytime show’s Twitter account set the internet into overdrive by revealing that they’d be announcing the replacement ‘Bake Off’ hosts...

Who will be the new presenters of the GBBO? Official announcement on 'This Morning' at 10:30am. pic.twitter.com/B8WZ85XCpZ

— This Morning (@thismorning) September 14, 2016

That’s not what actually happened, though.

Instead, the show opened with a joke segment which saw Holly Willoughby and Phillip Schofield confirming that they would not be presenting everyone’s favourite cookery show.

As you can imagine, the prank did not go down well:

Rare misjudged "joke" by Pip and Holly there. Lots of #GBBO fans would've tuned into #ThisMorning especially. Grrrrr

— Michael Hogan (@michaelhogan) September 14, 2016

STOP PLAYING WITH US "THIS MORNING" WE'VE SUFFERED ENOUGH ALREADY THIS WEEK.

— Scott Bryan (@scottygb) September 14, 2016

Memo to This Morning... #GBBO https://t.co/aueHz6G0Ns

— Ryan Love (@RyanJL) September 14, 2016

Tomorrow: This Morning claims to have resurrected Alan Rickman, only to eventually unveil Schofield tittering in a Snape wig

— Stuart Heritage (@stuheritage) September 14, 2016

This is serious stuff. Now is not the time for messing around with the #GBBO fans, we are vulnerable, hurting. https://t.co/0gtcdhGyfX

— Kellie Dawson (@BigFashionista) September 14, 2016

They both look thrilled at whichever producer/editor thought up this segment. https://t.co/4B1lPtRHwz

— James Ball (@jamesrbuk) September 14, 2016

So @thismorning Official announcement was just to say that Holly & Phil weren’t doing it. Bad taste ITV! #GBBO

— Col (@c_l84) September 14, 2016

Did they not realise how seriously everyone takes ‘Bake Off’?

Mel and Sue announced they were quitting the hit BBC series shortly after it was revealed that the show would be moving from the BBC to Channel 4.

*sniff*
*sniff*
BBC

There is no news yet on whether judges Paul Hollywood and Mary Berry will be staying on board, or following Mel and Sue out of the door.

However, Mary and Paul have previously stated that they’d want the show to stay at the Beeb, and reportedly refused to move to ITV during the negotiations.

Although Mary has remained tight-lipped on her ‘Bake Off’ future, her husband Paul Hunnings has hinted that she won’t be keen on moving to Channel 4, telling the Daily Mail: “She’s very happy with the BBC, put it that way.”

He added that she wasn’t “signing anything” with Channel 4 and what her ‘Bake Off’ colleagues chose to do “would be a factor” in her final decision.

In an interview earlier this year, Paul Hollywood also stated he would want to stay at the BBC.

“It’s not up to us, it’s up to the production company, but as far as Mary, Mel, Sue and myself are concerned we want to stay on the BBC,” he said.

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