Heinz has finally bowed to the “will of the people” and decided against changing the name of its Salad Cream to Sandwich Cream.
Fans of the condiment made their outrage known in June when parent company Kraft Heinz announced it was considering a name change for the first time in 104 years.
There were protests, petitions and everything, in a bid to stop the move.
The call for the name change came after research by the company found just 14 per cent of consumers actually used the cream on salads, with most considering it an alternative to mayonnaise and pairing it with tuna, ham or cheese in sandwiches.
However following the uproar, a separate survey revealed 87m per cent of consumers wanted the product to remain as Salad Cream, rejecting other potential names such as Fish Finger Sauce, Chip Sauce and - rather bizarrely - Roast Potato Sauce.
Joel Hughes, senior brand manager at Heinz, said: “From TV debates to conversations around the dinner table, it seems everyone has a real fondness for not only the iconic, zingy flavour of Heinz Salad Cream, but the name too.
“Thousands of you shared your thoughts and suggested new ideas, all of which were considered, but it became clear that the British public wanted to keep Heinz Salad Cream, and any other name just wouldn’t do.
“We can’t ignore the will of the people, so Heinz Salad Cream is here to stay.”
Launched in 1914, Salad Cream was the UK’s fifth biggest-selling table sauce last year, with value sales of £28.8 million, although that was a 5.4 percent decline on 2016, according to Nielsen.