Holly Willoughby And Phillip Schofield Can't Stop Laughing During 'This Morning' Vibrator Segment

'This has gone up, hasn't it?'
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The mix of Holly Willoughby, Phillip Schofield and a load of vibrators live on 'This Morning' was always going to be a recipe for on-air chaos, and sure enough the pair failed to keep it together during a raunchy segment on Wednesday's (25 May) show.

The presenters were joined by sex expert Tracey Cox on the ITV daytime programme to test out the latest sex toys on the market, and it wasn't long before they were laughing at Holly's inadvertent double-entendre.

Holly Willoughby dropped another hilarious innuendo on 'This Morning'
Holly Willoughby dropped another hilarious innuendo on 'This Morning'
ITV

As she read out some statistics on the use of vibrators, she turned to Tracey and asked: "This has gone up, hasn't it?"

Her words caused a snigger from Phillip and it wasn't long before the pair collapsed into fits at her accidental innuendo.

Tracey tried to carry on presenting the segment in vain, as the tittering twosome failed to regain their composure.

"Do you know what?" Holly said turning to Phil. "I nearly said 'on the rise' and I stopped myself saying that."

The pair were discussing the latest sex toys on the market
The pair were discussing the latest sex toys on the market
ITV

Viewers found the slip-up equally as hilarious as Holly and Phil, taking to Twitter to join in the joke:

I'm screaming at this morning 😂😂 why tf are they talking about vibrators at 11:30am? 😂😂

— charlotte (@_charl_alice_) May 25, 2016

This morning going though vibrators 😭😭😭😭 I can't stop laughing I am a child

— ✨charlotte davies✨ (@charrrlx) May 25, 2016

@Schofe face on this morning talking about vibrators 😂😂😂 @itvthismorning #hilarious

— Ràch-x (@Rach_001) May 25, 2016

2 minutes into an item on vibrators and This Morning has descended into chaos. I love daytime tv.

— LJ ☯ (@lucy_jlove) May 25, 2016

'This Morning' shocked viewers earlier this week when it aired an interview with a human puppy.

Fans couldn't quite take in what they were seeing when guest Tom Peters appeared on the show dressed in a full latex dog outfit and was seen crawling on all-fours and eating a bone.

'This Morning' airs weekdays at 10.30am on ITV.

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