This weekend marks the 150th anniversary of Martini - essentially the world's favorite vermouth. The brand's Italian style and passion was brought to life in Lake Como, at what can only be described as the most lavish and beautifully art directed party of Milan Fashion Week. With heritage in fashion, motor sports, cinema and art - the brand took over the palatial Villa Erba and, without knowing, nodding to the lyrics of the song du jour, Work Bitch by Britney Spears in the most literal sense ever against backdrop of the Italian lakes. Here's how it went down.
You want a hot body?
Cue special guest Rosie Huntington-Whiteley.
(Photo: Dave Benett / Getty)
You want a Bugatti?
You want a Maserati?
You want a Lamborghini?
Note displays of testosterone fuelled sports cars.
(Photo: Doug Peters)
Sip Martinis?
Logical, of course.
(Photo: Doug Peters)
Look hot in a bikini?
Back to Rosie.
(Photo: Dave Benett / Getty)
You wanna live fancy?
Self explanatory.
(Photo: Doug Peters)
Live in a big mansion?
Well, this is where it happened.
(Photo: Doug Peters)
Party in (France) Italy?
(Photo: Doug Peters)
Summary: If you want the Martini lifestyle...
You better Work, Bitch.