Everyone knows that the true test of whether your relationship is going to go the distance, is taking your partner to IKEA on a Saturday morning.
If you can make it to the tills without trying to lose them in the bathroom department or wanting to choke them with Swedish meatballs, then you might as well put a ring on it right now.
Now the Swedish superstore have decided to embrace their role as matchmaker and rebrand some of their most popular items with brutally honest names that reflect all the relationship problems we are Googling.
So when you type “my boyfriend is vain” into the search engine, you are given the solution of a handy, well-lit mirror.
Or perhaps your children were meant to have moved out of home, but end up spending more nights on your sofa than anywhere else.
Partnering with Swedish ad agency Åkestam Holst, IKEA created the ‘Retail Therapy’ website to bring more peace and harmony into our homes just in time for Christmas.
Well at least we don’t need to worry about learning Swedish anymore.
