Jameela Jamil Embraces 'Back Fat' By Insisting Ad For The Good Place Isn't Photoshopped

‘Back fat’ is nothing to be ashamed of. In fact, it’s just a regular part of the human body – as proven by a recent photo of Jameela Jamil.

On Twitter, the actor posted a new billboard photo advertising the latest season of The Good Place. She insisted her image wasn’t Photoshopped by sharing a second image zoomed in on her underarm area.

“I get back fat in Every. Single. Bra,” she wrote. “And I used to hide/bin so many photos because of ’muffin tops’/double chins/‘imperfections’ because I never saw them on people on TV. #freethebackfat #letabitchlive.”

Finally able to INSIST my image, even on billboards isn’t ever airbrushed. I get backfat in Every. Single. Bra. And I used to hide/bin so many photos because of “muffin tops.” Double chins/ “imperfections” because I never saw them on people on TV.#freethebackfat #letabitchlive pic.twitter.com/UkqpbSOzT0
— Jameela Jamil 🌈 (@jameelajamil) August 10, 2019

Thousands of people commented on the post to say the image has made a huge difference to them:

This is going to sound silly, but this kind of took my breath away. Like. It was a mental gasp, and "Wait, but /my/ bra fits me that way too!" And then I teared up.

Thank you @jameelajamil. You really are making a difference.
— Chelsie Ward Sowards (@SwordWard) August 10, 2019

As a trans woman, discovering that a lot of women have fat like this around their bra was a revelation. I legit thought it was something weird about my body. Thanks for sharing ❤️
— Julia Ftacek (@JuliaFtacek) August 10, 2019

This is powerful, actually. A celebrity openly supporting that *all* bodies are sometimes awkward and then making sure it doesn't get edited out sends a very loud and very important message that people shouldnt feel ashamed just because they dont have a perfect "magazine body"
— Biggest Little Preydator (@Nitro_Wolfe) August 10, 2019

You look like a real person.
People aren’t all seamless lines. We don’t fit like puzzle pieces into our clothing.
That dress is fitted to your torso, so it’s logical part of you would show above it.
Honestly, I love eveything about it. 100% promoting realistic bodies.
— Jess (@PunkDoll999) August 10, 2019

Some have even felt inspired to share photos of their own ‘back fat’, using the hashtag #FreeTheBackFat.

Here’s a photo of my back fat on my wedding day. Some members of my family made comments about it but I felt pretty and didn’t care. #freethebackfat #letabitchlive pic.twitter.com/HwcVl00zUz
— Mindy 🔜 D23 Expo (@FairyTaleMindy) August 10, 2019

#EhlersDanlosLife this was me on my Wedding Day with my 4 breasts, back bum and side spillage 😭😅😂 pic.twitter.com/iBnrO42Cjm
— Alysha Connaughton (@melodiousqueef) August 10, 2019

Thank you! ❤️
Seeing celebrities with "imperfections" means the world. Here's a wedding photo I really love but have kept hidden for over a year because the back fat AND double chin.. It deserves to be seen with all the perfectly posed ones too. #freethebackfat pic.twitter.com/4yx4yB412W
— Mrs. Manley (@averymanleymrs) August 10, 2019

Jamil has long used her platform to boost body positivity. Earlier this year, Avon pulled some ads after the actor called them out for body-shaming women.

She also continues to call out celebrities for promoting diet products such as detox teas, saying: “If you tell your fans to be thinner, you don’t love your fans. You don’t give a shit about them or their mental health or self worth.”

Her efforts have led to her being chosen as one of 15 inspiring women featured on the front cover of British Vogue’s September issue, guest edited by Meghan Markle.

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