Yeezus, sorry I mean, Kanye West is having his moment on Twitter.
From his random motivational tweets to him introducing the latest Yeezy designs over the past weekend this has been a bumper few weeks for fans of the rapper.
Despite this his latest footwear honestly looks like a hybrid between a 90s dad trainer and an alien that has started to debate its own existence.
All of which has left us wondering: are Kanyeβs trainerβs becoming more complex to make up for the hefty price tag?
More than the cost of the shoes, whatβs really caused a stir on social media is how some of the shoe lines resemble Play-Doh, gummy sharks or even sponges.
Then of course thereβs this transparent shoe which Twitter users have rather effectively compared to a plastic stand.
The trainers themselves have elevated from last season by being transparent while some prototypes have gone for that Iβve-just-stepped-into-white-paint look. Truly sensational.
Itβs not all bad news of course, perhaps the most well-liked trainers here are these listed below boasting some subtle pastel shades.
The launch date for these designs are yet to be released but I have a feeling that despite their controversial look they will not only immediately sell out, but then appear on eBay at ten times the price.
Clearly, the uglier, the better.