Lego ‘To Raise Prices By 5%’ After Brexit Weakens UK Pound

'Thanks Brexit.'

Prices of Lego will rise in Britain in the new year, the Danish company has confirmed.

Lego Group is increasing its prices in response to the pound’s decline in the aftermath of the EU referendum.

According to a letter signed by vice-president Fiona Wright, the price rise is “a direct result of the continued devaluing of the UK pound.”

Lego prices in the UK will go up in the new year
Lego prices in the UK will go up in the new year
Ekaterina Minaeva via Getty Images

Wright adds that the company has been monitoring the exchange rate in the belief the pound would recover, but: “the complete opposite has occurred with the pound devalued by approximately 20%, therefore holding prices are no longer sustainable for Lego Company Ltd.”

The letter was published online by user Robb Lewis, who remarked: “Lego prices in the UK going up by 5% as of January. Thanks Brexit.”

Lego prices in the UK going up by 5% as of January.

Thanks Brexit. pic.twitter.com/1gvkLOHXe8

— Robb Lewis (@rmlewisuk) December 10, 2016

The price increase means that a Star Wars Lego Death Star set, which currently retails at £399.99 will go up by around £20 next year. The Simpsons House will rise from £179.99 to around £190.

While the origins of the post on Twitter are unknown, a Lego spokesman confirmed: “As communicated to our retailers, The Lego Group will raise prices in the UK, due to currency fluctuations.”

I've been very calm post-Brexit regarding the falling value of the pound and rise in hate crimes but I draw the line at Lego prices going up

— Rhys Callow (@Rhys_callow) December 15, 2016

Good one UK. Because of #brexit your price of Lego is going up 5%. Think of the children!!

— Macca Christmas🎄 (@KiwiSAHD) December 15, 2016

Ok now im hacked off, Brexit has divided the country, made racism rampant, and now because of it Lego is going up in price! Very unhappy!!

— Gareth Williams (@garethdw0312) December 14, 2016

So. Lego is going up in price. Thanks to #Brexit.
See what you did you idiots?!?
Fuck sake.

— Yasmin Rodgers (@yasminsaoirse) December 14, 2016

The pound has fallen by up to 20% against the dollar since the Brexit vote.

In March, Lego Group said its 2015 revenue rose 25 percent to 35.8 billion kroner, and said some 100 million children played with Lego products or used Lego materials in schools.

The company, based in western Denmark, has more than 18,000 employees around the world and ranks among the world’s biggest toymakers.

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