This French literacy campaign cleverly rewards closer reading. A creation of ad agency DDB Paris, and translated into English below, it has just been awarded an internationally recognized prize.
The Designers and Art Directors Club (D&AD) in the UK recently voted to give DDB Paris's literacy campaign a 'Yellow Pencil', one of its highest honors in its annual awards.
Check them out below (hit 'Full Screen' in the corner to zoom in) and let us know what you think in the comments!