London Fashion Week 2017: Molly Goddard's Show Was The Goddamn Stuff Of Dreams

Molly Goddard's LFW AW17 Show Was The Goddamn Stuff Of Dreams

Being the jaded hacks that we are, we’ve mostly seen and done it all. But nothing prepared us for Molly Goddard’s AW17 show at London Fashion Week, which was jaw-droppingly beautiful from the set to the clothes.

Here’s the set. At first we thought it was Hilary Alexander Instagramming a fancy lunch...

Fine dining: the set @mollymgoddard #topshop #hfmxlfw #londonfashionweek #lfw @hellofashion_uk

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Nope, this was all part of the show.

Dinner Molly Goddard style 🍷 #mollygoddard #lfw

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우아한 사교 모임 #Mollygoddard #LFW #London

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The level of detail was crazy.

Mimosa and red wine at @mollymgoddard two Luncheon favourites 💛⚡️🍷#mollygoddard #londonfashionweek

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And that’s before you get to the dresses which were little puffs of wonder.

One of the hottest designers to emerge from last year, Molly is known for her tulle dresses, and favours embroidery, smocking and crocheting. In an interview with Dazed she said: “I am a bit of granny I suppose as I like old things. I like embroidery and it’s a dying skill so it would be great if more young people could get into it.”

Her show was breathtaking.

🌼 🛎☄ #mollygoddard

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@mollymgoddard #topshop #londonfashionweek #hfmxlfw

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