The countdown to Christmas is on and there are not enough hours in the day. I've been trying so hard to keep up my fitness regime as I know with the snow back home and the party season that the more difference I can make just now the less damage will be done!
New collection is 'gymspiration'
The new face & body of Ultimo's new campaign - the incredibly beautiful wife of Michael Bublé, Luisana Lopilato - has undoubtedly become my 'gymspiration' for the winter.
The campaign shots of her modelling our new boudoir-inspired winter collection are so amazing that they could make anyone opt for one less mince pie and glass of wine this Christmas.
She's a real woman though which is fabulous, and puts her spectacular shape down to a just a sensible diet with everything in moderation - and regular exercise.
She has sparked a boost in sales - especially of our first ever Black Label Collection which has taken us in a new direction and will be the start of some exciting new plans for next year.
Gorgeous lingerie is always great to receive as a gift, but it can be equally as fun to treat yourself to something that makes you look and feel fabulous.
Secret to Christmas seduction
We commissioned a winter survey which found that exposing killer cleavage is still the number one Christmas pulling trick for women on the hunt for festive romance.
Party outfits revealing womanly charms are the most popular choice for Christmas festivities with ladies who want to raise temperatures of their male colleagues without having to freeze in the winter chill.
Our survey revealed that eight out of 10 women would wear a bust-boosting bra to increase their chances of pulling at Christmas.
Celebs joining the winter cleavage clique this year include X Factor judges Kelly Rowland and Tulisa Contostavlos, as well as TOWIE star Sam Faiers, Maria Fowler and The Saturdays' lovely Vanessa White.
It's still our top seller as a result of its innovative technology which gives wearers a
two cup-size boost.
Having a full, sculpted cleavage gives instant sex appeal and boosts your confidence as well as your shape, and a well-fitting bra will also make your silhouette appear instantly slimmer.
Women keep coming back to the Miracle OMG bra because it creates maximum impact and comfort - perfect for turning heads at the Christmas party and all year round.
Previous Ultimo research also revealed that 54% of women voted the cleavage-enhancing bra as the ultimate invention ahead of hair straighteners (24%) and the Little Black Dress (16%).
How to get the perfect body
With the party season coming up everyone has the dread of the cumulative effect of all the wine and dinners combined with trying to squeeze into your party dresses without losing the Christmas spirit if they are a bit neater than they were last year.
Thankfully we have launched some fabulous new inventions set to help women shape up for Christmas without going on a diet.
The revolutionary new Miracle Body transforms the silhouette by boosting and shaping the bust with a secret support, controlling the tummy and smoothing the hips - has created a solution for all party dress dilemmas.
The two designs - a backless and a frontless in black and nude - are part of a range of 12 shapewear solutions designed to combat love handles, muffin tops and bulging tummies - ideal for concealing the post Christmas bulge.
You don't need to go under the knife this Christmas to have an extreme makeover. The Miracle body will give you the confidence to wear your dream party dress without feeling like Bridget Jones underneath - and we all know that wearing uncomfortable underwear is not the key to a good night.
Although, it is how I came up with the idea which became Ultimo in the first place 15 years ago.
I was going to a dinner dance with my husband and was wearing a cleavage-enhancing bra and it was so uncomfortable and that's when I had a light bulb moment and I thought - I am going to create the best one on the market... who would have thought it would have brought Ultimo to where it is now.
Erin Brockovich was on television this week and seeing Julia Roberts wearing an Ultimo OMG plunge bra for that unforgettable cleavage in the film just reminded me of how far we've come.
Next year is going to be an exciting time for Ultimo and I can't wait to update you on our latest developments... Ultimo Beauty is going to be available from spring 2012 and we are currently developing Ultimo self-tan.
Helping women to look and feel amazing by making the most of what you have is fundamental to what I want to continue doing with the business, and the new ranges will do just that.
As usual, I also have a few surprises up my sleeve so keep following me on Twitter and don't forget to find Ultimo on Facebook and follow us on Twitter for all the latest news.
Wishing you all a wonderful Christmas and everything you wish yourselves for 2012,
Michelle x