Missguided Really Isn't Photoshopping Models' Stretch Marks - Just Their Knickers

Phew

Missguided has clapped back (in the nicest possible way) to accusations that they have been misleading customers about whether or not they retouch models’ stretch marks.

The fashion brand had recently been applauded for not editing out models’ stretch marks on their bum, thighs and breasts.

But then some accused Missguided of actually photoshopping the stretch marks in to the photos.

The brand took to Twitter to clear the air by sharing two photos one showing a model wearing two thongs and another where she wore just the one thong.

“We don’t use photoshop on model’s stretch marks, only the pants she wears underneath,” they explained.

Hey babes, we don't use photoshop on model's stretch marks, only the pants she wears underneath 😜 Embrace your "flaws" and don't ever strive for what the world perceives as perfection. Keep on being you and #makeyourmark. pic.twitter.com/4lS1pYBAjo

— Missguided (@Missguided) November 16, 2017

Evidently the high street brand was only too glad to clear up any confusion caused by the removal of the modesty thong and the admission was well-received.

We’ll let the fan response do the talking.

👏👏👏👏👏👏👏👏👏

— Arrie Lee (@arriel33) November 16, 2017

Maybe it's because my hormones are all over the shop but I cried at this. If even models can embrace stretch marks, then I can embrace mine.

— Jazmin Williams (@AllThatJazmin) November 16, 2017
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