Nadiya Hussain has signed a new deal with the BBC to make the broadcaster her “home”, seemingly ruling her out of a role on Channel 4’s version of ‘The Great British Bake Off’.
The ‘GBBO’ 2015 champion has signed up to front a series of films for ‘The One Show’, as well as developing new programme ideas for the BBC.
Speaking in a statement issued by the corporation, Nadiya said: “Since winning ‘The Great British Bake Off’ I’ve been lucky to have had some amazing opportunities with the BBC. I believe that making it my home gives me the scope to work across such a unique range of diverse and interesting projects.
“I’m delighted to announce that I will continue making films for ‘The One Show’ as well as developing other exciting programme ideas. I never thought this would happen, but it is and I have to admit, I’m going to embrace it.”
Nadiya had been linked to replacing Mary Berry on C4’s ‘Bake Off’, after the judge quit the show alongside hosts Mel and Sue, when Channel 4 snatched the rights to the series in a £75m deal last month.
Director of BBC Content Charlotte Moore, who previously hit out at Channel 4 boss Jay Hunt for stealing ‘Bake Off’, also added: “Nadiya is exciting new talent and it’s been great watching her thrive creatively since she won ‘Bake Off’ last year.
“She has a refreshingly authentic voice, great warmth and charisma and a natural ability to connect with audiences. I’m really looking forward to exploring new territories and perspectives with her.”
Nadiya has already fronted her own series for the BBC, entitled ‘The Chronicles Of Nadiya’, which saw her discovering more about her Bangladeshi heritage.
Channel 4 is currently on the hunt for a new ‘Bake Off’ judge to appear alongside Paul Hollywood, as well as new hosts.
Names who have been linked to the series have included French and Saunders, Alan Carr and Davina McCall, but they have all since ruled themselves out of the running.
The BBC is reportedly planning on launching a rival show, starring Mary, Mel and Sue, although any details are yet to be confirmed.