Britain Firstâs website has an entire page explaining how the far-right group is âpatrioticâ but definitely not racist.
It emphasises:
â'Race' does not feature in our policies or outlook in any way.â
Which makes leader Paul Goldingâs decision to post a video of himself yelling âfuck off you fucking foreign c*ntâ on Twitter all the more baffling.
The outburst (about one minute in) came as Golding and a small group of followers were cornered by protestors at Saturdayâs March Against Racism in central London after they attempted to rally against the demoâs call for unity.
Golding was among those from the group seen attempting to launch a counter protest, but who later needed to be protected by a line of police officers after chanting: âDonald Trump, we love you.â
Footage posted to social media appears to show those attending the anti-racism demo shouting at Golding and others holding flags of St George: âNazi scum, off our streetsâ.
A spokesperson for Hope Not Hate told The Huffington Post UK: âPaul Golding shows little sign of halting a downward spiral for Britain First.
âAfter his jailing and subsequent outbursts against perceived âenemiesâ at that point, he should be taking extreme care over what comes out of his mouth.â
Golding, who was recently imprisoned for breaching a court order by leading a so-called âmosque invasionâ, has political aspirations and stood for London Mayor last year.
He failed in his bid managing to gain just over one percent of the public vote.
Golding was then widely ridiculed after turning his back on election winner Sadiq Khan as he made his victory speech.