U Ok Hun? People Are Baffled By Fortnum & Mason's Names For Its Chocolate Bars

"We've officially reached peak hipster pretentiousness."
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Fortnum & Mason is renowned for its luxury food and spenny prices, but now the upmarket store is making a name for itself for a different reason – the names of its chocolate bars.

One shopper, Alex Smith, was in the London store when he noticed the sweet treats had rather unusual descriptions, including ‘Pilots Fly In Pink Skies’, ‘Goodnight My Bittersweet Beloved’ and ‘The Obedience Of Bubbles The Dog’.

I... I hope the person naming the chocolate bars in @Fortnums is doing ok. pic.twitter.com/zEKqUt6ZNO

— Alex T Smith (@Alex_T_Smith) February 12, 2019

On Fortnum & Mason’s website, other odd chocolate bar names include ‘Forever Changing Supernovas’, ‘She Dreams In Marmalade’, ‘Adventures In The Darkness’, ‘Fire In The Hive’ and ‘Beyond The Abyss’.

And quite honestly, people on Twitter did not know what to make of the discovery.

We’ve officially reached peak hipster pretentiousness. There’s nowhere to go but up an avocado mountain wearing only a poached egg.

— Dawn Finch 📚🏳️🌈 (@dawnafinch) February 12, 2019

I want to meet this person so bad! I have questions, so many questions

— Etelka Lehoczky (@EtelkaL) February 12, 2019

“What do you want from the shop, a twirl, a crunchie, fruit’n’nut?” “No actually could you pop to Fortnum’s and get me a bar of the Peculiar Bees of Salt Bay pretty please?

— Nathan Reed (@NathanReed_Illo) February 12, 2019

Joanna Newsom's side gig of chief chocolate namer going well then

— Jillian 2.1 (@jboydwrites) February 12, 2019

In which Fortnum and Mason are an indie band with 4 spiffing albums

— BearsGetCrafty (@JoolsAWilson) February 12, 2019

Did the person who named them previously work for Farrow & Ball?

— beryl h (@bezzy_boop) February 13, 2019

U ok hun?

— Mrs Jeffries (@MrsJTeaches) February 12, 2019

One savvy shopper had a suspicion about why the chocolate bars might be marketed in this way.

Suppose if you're paying almost £6 for under a hundred grams of chocolate you need to feel like the shop is making an effort to take your money!

— Paul Firth (@TedInCanada) February 13, 2019

Either way, we still want to eat one.

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