Just when we thought Pharrell Williams couldnāt get any cooler, he becomes the first guy to star in Chanelās upcoming handbag campaign.
Weāre swooning, youāre swooning.
Williams has already appeared in a short video by Karl Lagerfeld and even walked the Chanel runway, and now heās modelling the Gabrielle bag from the fashion houseās spring collection.
Set to join Kristen Stewart, Caroline de Maigret and Cara Delevingne in the campaign - with Lagerfeld taking on the role of photographer - Williams star turn is set to debut on Monday 3 April.
In a recent interview with WWD, Williams said he liked the ācrocā version for carrying his phone and other things.
āI was like a nerdy little black kid on a skateboard. So looking at high-end fashion was something that I really didnāt understand in the very beginning,ā Williams told WWD.
āAnd then I realised, slowly but surely, man, this is amazing. And although thereās mostly the perception that itās for women, I just started to see, OK, as a man I can wear some of this.ā
Weāre beyond excited to see the finished collaboration - and more men carrying handbags on Londonās streets.