Piers Morgan's Joe Wicks Interview On 'Good Morning Britain' Comes Under Fire From Viewers For Being 'Rude And Arrogant'

It didn't make for the most comfortable of viewing.

Piers Morgan has come under fire from ‘Good Morning Britain’ viewers, after going in on The Body Coach Joe Wicks, during a very awkward interview.

The presenter criticised his approach to healthy eating, and pressed the ‘Lean In 15’ creator about his private life on Wednesday’s (16 November) edition of the ITV breakfast show.

Joe became increasingly uncomfortable during the chat, which was supposed to be about the release of his new cookbook.

Joe Wicks appeared on Wednesday's 'Good Morning Britain'
Joe Wicks appeared on Wednesday's 'Good Morning Britain'
ITV

The interview began to take a sour turn after host Susanna Reid asked Joe to try and sell broccoli to children, which left Piers unimpressed, branding his words a “a load of baloney”.

“Don’t touch broccoli, it tastes disgusting. Wait until you’re older and get stuck into chicken nuggets and chips,” he instructed children at home.

“Why would you want kids to eat broccoli seriously? It’s disgusting!”

As Joe sat looking bemused, Piers then turned his attention to his guest’s private life, which he was very reluctant to discuss.

“You’re making £1million a month, you’re a good looking guy, you work out. How many women are beating a path to your door on an hourly basis?” Piers enquired.

When Joe insisted there were “none at all”, Piers refused to give up.

“We’re not here to talk about girls, we’re here to talk about Lean In 15,” Joe insisted.

Joe looked uncomfortable during most of the interview
Joe looked uncomfortable during most of the interview
ITV

But Piers continued: “I’m fascinated, if you can’t get a girl then what hope is there for the male species! What’s the matter? Are you lovelorn? Are you forlorn?”

“No I just don’t like talking about girlfriends,” Joe said. “It’s private, isn’t it? I do live my life on social media and I’ve got a camera in my face 24/7...”

Piers interrupted: “But you’re not private are you? Let’s be honest here. You’re probably the least private human being I’ve ever met. Every single thing you do, eat and talk about is on Instagram. So let’s cut the pretense. Women out there want to know, are you available? If you are, how are they going to get to you?”

Eventually Joe conceded, revealing: “No I’m not available, I have a girlfriend. She’s very beautiful.”

Piers was unrelenting with his questions
Piers was unrelenting with his questions
ITV

But even then, Piers continued to rib Joe, joking: “Ah, you can’t say that in the modern society. You’ve got to say she’s a very smart woman with a great career. The one thing you can’t say is any woman is beautiful anymore.”

“You are completely befuddling our guest,” Susanna said, clearly sympathising with a dejected Joe.

“He’s thrown me, hasn’t he? Big time,” Joe admitted.

Piers’ obnoxious approach drew widespread criticism on Twitter, with viewers calling him rude and arrogant:

normally like piers Morgan but that joe wicks interview was atrocious. So uncomfortable and classless. #goodmorningbritain

— emma ∞ (@emmafox182) November 16, 2016

Is Piers Morgan pissed? How the hell does he even know Joe Wicks is in to girls?! Idiot #GMB

— Penny Burnard (@PennyBurnard) November 16, 2016

Not a fan of Joe Wicks, but why the ignorant and arrogant Piers Morgan is still employed anywhere in the media is beyond comprehension #GMB

— Michael East (@michaeleast1983) November 16, 2016

cringed watching @piersmorgan and Joe Wicks on @GMB this morning, how your still employed is beyond anyone's comprehension!

— Maria Alden (@Floopymoo) November 16, 2016

#GMB it's time to get rid of @piersmorgan. So unnecessarily rude to Joe Wicks this morning. Shameful behaviour. Switching off !!

— Paul Hampson (@phampson76) November 16, 2016

Can't believe how rude @piersmorgan was to joe wicks. #GMB

— Laura (@LauraMcKenna13) November 16, 2016

I normally love @piersmorgan on @GMB however this morning I think he was bloody rude towards joe wicks. So uncomfortable to watch 🙈

— Charlene Appleby (@ApplebyVanda) November 16, 2016

This is what @thebodycoach should have done to @piersmorgan on gmb #greensforkidsalltheway💪🌳 https://t.co/HFE3H9vjDU

— Jessie Wallace (@JessieWallaceUK) November 16, 2016

Well that interview was awkward! Feel for Joe wicks after that! What an absolute prat Piers Morgan is. Susannah wasn't much better!! #GMB

— Laura Hughes (@lauram_hughes) November 16, 2016

#PiersMorgan @GMB when are you removing @piersmorgan off the tv. Poor felt for joe wicks#leanin15

— Hayley Perrin (@Haypezza) November 16, 2016

However, it looked like Joe didn’t take Piers’ comments to heart as they posed for a photo together after the interview, which Piers posted on Twitter:

Thrilled everyone seems to have enjoyed the interview with Joe Wicks @thebodycoach so much! Fitness guys always gel. pic.twitter.com/Mx3ahufTmj

— Piers Morgan (@piersmorgan) November 16, 2016

Piers also defended his interview style after being inundated with tweets about it:

Joe's earning £1 million a month, he can probably cope with a bit of teasing. https://t.co/ARs7Zzwo95

— Piers Morgan (@piersmorgan) November 16, 2016

Joe just 'liked' this tweet, which says it all. https://t.co/Sv4AqeILuu

— Piers Morgan (@piersmorgan) November 16, 2016

Good Morning Britain’ airs weekdays at 6am on ITV.

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