After the weirdness that was Topshop’s see-through jeans/shorts/sitch, we thought we’d left the trend of unusual and impractical jeans behind us.
We thought wrong.
Because there’s a new pair of jeans bothering us and they’re more ridiculous than the last.
What’s worse is they’re from one of our favourite brands: Reformation.
Ethical, smart and beautifully made, this brand strikes the right balance between style and substance. Usually.
So we have some questions, the first being “WHY?”
I mean, unless you’re dwelling in a ’90s Rn’B music video, who is going to be wearing these??
We like our zip to end where we can see it, thanks all the same.
Reformation said it themselves:
A taste you’d only acquire by watching MTV regularly in the late ’90s. #ZipperJean
At least they have a sense of humour about it, acknowledging it’s an acquired taste.
But all we have are questions. Like whatever happened to taste?
And when are they having a sale* because we’d kinda like to try them on for size?
*Because we are NOT spending £114.06 on these.