People Are Falling For This Hilarious Robert Dyas Spoof Ad. Again.

"Someone's gonna have to run this by me...has to be a gag right? RIGHT?!"
Robert Dyas' six-year-old spoof ad is continuing to amaze people
Robert Dyas' six-year-old spoof ad is continuing to amaze people
Twitter @chuckthomasuk

Robert Dyasā€™ spoof ad from 2015 makes waves every time Christmas is just around the corner ā€“ and people seemed to have fallen for it yet again this year.

A collection of staff and customers from the DIY chain talk directly to the camera for the ad and randomly announce their sexuality while promoting the store.

The first person on screen says: ā€œHi, my nameā€™s Marcus, I work at Robert Dyas and Iā€™m gay.

ā€³I like going out with my friends and playing volleyball. I also like showing our gay and straight customers our funky range of our Christmas gifts.ā€

Then another Robert Dyas worker called James appears on the screen and announces that he is straight, likes sailing and baking, along with showing off all of the shopā€™s Christmas items.

The ad only gets better as random customers ā€“ gay, straight and bisexual ā€“ announce their sexuality while confirming their love for the hardware shop.

It was even accompanied by the hashtag #DyasComingOut when it was first shared online.

Even though it came out six years ago, not everyone is in on the joke, including actor Laurence Fox.

WHAT DID I JUST WATCH pic.twitter.com/VBn1NP2ADg

ā€” Mahyar Tousi (@MahyarTousi) November 7, 2021

Cringefest! Isnā€™t this just a tad too much information? Why are we making our demographics an issue? I kinda wanna go to Robert Dyas now to see what the staff will do. https://t.co/CzbcXlgQyr

ā€” Zakariya Adeel (@ZakariyaAdeel) November 8, 2021

Someoneā€™s gonna have to run this by meā€¦ has to be a gag right? RIGHT?! https://t.co/tGVwoJ1jfp

ā€” FudgešŸ« (@Danfudge) November 8, 2021

This is possibly the strangest Christmas advert ever. pic.twitter.com/pXEFUSOlc5

ā€” Chuck Thomas (@chuckthomasuk) November 7, 2021

I donā€™t know whatā€™s real anymore.
pic.twitter.com/gp5d9EC8r5

ā€” Laurence Fox āšŖļø (@LozzaFox) November 8, 2021

Good grief this has to be the worst ad in history .... https://t.co/4LGEr002R7

ā€” Diane "DefundtheBBC" (@DMB12445) November 8, 2021

Not everyone has been quite so gullible though.

Robert Dyas is trending because of this šŸ‘‡Everyone's getting affronted about a resurfaced spoof from a few years ago. Shocked RD don't sell drills specifically for bisexuals tho šŸ¤£šŸ¤£šŸ¤£šŸ¤£ https://t.co/48I1ItvJv0

ā€” Elizabeth (EC) Fremantle šŸ’™ (@LizFremantle) November 8, 2021

Epic trolling, by Robert Dyas. šŸ¤£šŸ¤£šŸ¤£šŸ‘šŸ‘ https://t.co/qbfcr1ANsS

ā€” Michael (@MichaelCJDavid) November 8, 2021

The ad itself is actually a spoof of another spoof advert dating back to 2009, from the North Carolina store the Red House Furniture.

This US clip begins by telling the audience that ā€œwe canā€ all just get along in this particular furniture store, despite our differences.

The comedy duo Rhett and Link harmonise in the background of the clip (an element missing from the Robert Dyas ad) while various staff members talk to the camera about their own racial identity. And their love of furniture.

One man says: ā€œHi Iā€™m Richard, aka Big Head. I work at the Red House and Iā€™m Black.

ā€œI like pumping iron and pumping furniture into peopleā€™s homes.ā€

His colleague then adds: ā€œIā€™m Johnny, aka T-engage. I work at the Red House and Iā€™m white.ā€

It goes on like this, with random customers confirming their own race and explaining how much they love the furniture shop while occasionally shaking Richard or Johnnyā€™s hand.

Oh, and donā€™t forget Richardā€™s great line: ā€œLook at this sofa. Itā€™s perfect for a Black person. Or a white person.ā€

This line was then replicated in Robert Dyasā€™ ad, when one employee says: ā€œLook at this Christmas tree. Itā€™s perfect for a gay person or a straight person.ā€

Richard and Johnny even point out at the end that ā€œHispanic peopleā€ and ā€œall peopleā€ buy furniture from their store, too.

It remains unclear why Robert Dyas decided to do their own take on the clip six years later, but it appears to have turned into a joke that doesnā€™t get old.

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