Robert Dyasā spoof ad from 2015 makes waves every time Christmas is just around the corner ā and people seemed to have fallen for it yet again this year.
A collection of staff and customers from the DIY chain talk directly to the camera for the ad and randomly announce their sexuality while promoting the store.
The first person on screen says: āHi, my nameās Marcus, I work at Robert Dyas and Iām gay.
ā³I like going out with my friends and playing volleyball. I also like showing our gay and straight customers our funky range of our Christmas gifts.ā
Then another Robert Dyas worker called James appears on the screen and announces that he is straight, likes sailing and baking, along with showing off all of the shopās Christmas items.
The ad only gets better as random customers ā gay, straight and bisexual ā announce their sexuality while confirming their love for the hardware shop.
It was even accompanied by the hashtag #DyasComingOut when it was first shared online.
Even though it came out six years ago, not everyone is in on the joke, including actor Laurence Fox.
Not everyone has been quite so gullible though.
The ad itself is actually a spoof of another spoof advert dating back to 2009, from the North Carolina store the Red House Furniture.
This US clip begins by telling the audience that āwe canā all just get along in this particular furniture store, despite our differences.
The comedy duo Rhett and Link harmonise in the background of the clip (an element missing from the Robert Dyas ad) while various staff members talk to the camera about their own racial identity. And their love of furniture.
One man says: āHi Iām Richard, aka Big Head. I work at the Red House and Iām Black.
āI like pumping iron and pumping furniture into peopleās homes.ā
His colleague then adds: āIām Johnny, aka T-engage. I work at the Red House and Iām white.ā
It goes on like this, with random customers confirming their own race and explaining how much they love the furniture shop while occasionally shaking Richard or Johnnyās hand.
Oh, and donāt forget Richardās great line: āLook at this sofa. Itās perfect for a Black person. Or a white person.ā
This line was then replicated in Robert Dyasā ad, when one employee says: āLook at this Christmas tree. Itās perfect for a gay person or a straight person.ā
Richard and Johnny even point out at the end that āHispanic peopleā and āall peopleā buy furniture from their store, too.
It remains unclear why Robert Dyas decided to do their own take on the clip six years later, but it appears to have turned into a joke that doesnāt get old.