RuPaul's Drag Race UK Outburst Inspires Hilarious New Memes: 'I Don't Want To See Any F***ing H&M'

What? This old thing? Yes, that old thing.
LOADINGERROR LOADING

Warning: This article contains spoilers for the latest episode of RuPaul’s Drag Race UK.

RuPaul went in on some of the queens’ fashion choices in the latest instalment of Drag Race UK, which was the first episode recorded after filming was halted due to lockdown restrictions last year.

After the remaining queens performed in their groups, Ru tore a strip off some of the contestants, beginning with Tia Kofi, whose look on the runway didn’t measure up to expectations after a seven-month break.

It was returning queen Joe Black who bore the brunt of the host’s anger, though, after the cabaret star confessed to wearing an H&M dress during her group number.

RuPaul's face upon discovering Joe Black's outfit was from H&M
RuPaul's face upon discovering Joe Black's outfit was from H&M
BBC

“That outfit, off the rack, was a huge disappointment to me,” RuPaul told Joe. “That’s what everyday people do. And you should know that – because you are a star.

“And this goes to all of you up here. And if it is from H&M, you’d better glitter the fuck out of it, and make it something special. We’re looking for Great Britain’s next superstar. Don’t waste my time… I don’t want to see any fucking H&M.”

As Joe admitted she had better outfits that were perhaps “too old-looking” for a girl group challenge, Ru continued: “Listen, I came all the way across the pond. I want more! I want more! Is that asking for too much? I don’t think so.

“It’s the biggest stage for drag in the world – this is the Eurovision of drag!”

Ru’s outburst came as a shock to many viewers (the majority of whom were still riding high from the United Kingdolls’ performance of UK Hun, let’s be honest), inspiring plenty of hilarious memes:

RuPaul after she’s done with the H&M store. @dragraceukbbc pic.twitter.com/5UOlRg1t2Y

— Jason Tazarian (@Karl_Jason3244) February 12, 2021

BREAKING: High street fashion giant H&M to enter administration pic.twitter.com/2am6Za9dVf

— Harry🌈 (@harryjonesxx) February 11, 2021

For all intents and purposes this is a JOKE AND NOT TRUE x

— Harry🌈 (@harryjonesxx) February 11, 2021

When RuPaul sees a £7.50 H&M polo neck #dragraceuk pic.twitter.com/qK56IHnkqT

— Harry Boyss (@HarryBoyss) February 11, 2021

RuPaul breaking into H&M headquarters to take down the company once and for all #DragRaceUK pic.twitter.com/URItQh62Zg

— Carl (@_carlburch) February 11, 2021

still thinking about RuPaul's all-consuming hatred of H&M #DragRaceUK pic.twitter.com/3nsj50PC0G

— miss chatelaine's abs (@cinema_gay) February 12, 2021

RuPaul when he sees you in H&M #DragRaceUK pic.twitter.com/jsQlwNAGOg

— ✨ (@heyjaeee) February 12, 2021

When RuPaul was organising catering for the vegan wedding #DragRaceUK pic.twitter.com/iAAwNrwQJk

— Chris Rubery (@Chrisrubery) February 11, 2021

H&Ms gay intern drafting a sassy response to RuPaul. #DragRaceUK pic.twitter.com/rovbD9jIf7

— J Λ M Ξ S (@jamesglynn) February 11, 2021

H&M watching the judge’s critiques #DragRaceUK pic.twitter.com/AoeTYd6qsM

— Harrison Brocklehurst (@harrisonjbrock) February 11, 2021

the "I DON'T WANNA SEE ANY FUCKING H&M" edit@biminibabes @its_tayce @awhoraofficial @ShadyLawrence #DragRaceUK pic.twitter.com/WEo4ffb62D

— nick haley (@nickhaley) February 11, 2021

RuPaul when he sees an H&M: pic.twitter.com/Qnd4JvKhWg

— mary queen of thots🥦Ⓥ (@micahscotttt) February 11, 2021

H&M watching tonight’s episode of RuPaul’s Drag Race UK: #dragraceuk pic.twitter.com/jaCL3wFrRU

— sara (@saratorres_v) February 11, 2021

Me: Maybe I should apply for Drag Race UK next season

RuPaul: I don’t wanna see any fucking H&M!!!

Me: pic.twitter.com/0rcdbK8Q86

— Monopoly Phonic (@MonopolyPhonic) February 11, 2021

RuPaul screaming “I don’t want to see any FUCKING H&M!” on #DragRaceUK made me cower with fear, laugh hysterically, and run to my closet and throw out my entire wardrobe.

— Kevin Fallon (@kpfallon) February 12, 2021

RuPaul losing it over a H&M dress is my sleep paralysis demon

— rachel (@commedesrachel) February 11, 2021

Anyway, the RuPaul “Stoned to Hell” Collection for @hm will be in stores Monday. #dragraceuk

— Matty in the year 2021 (@mattycurry) February 11, 2021

This explains the facial expression... @RuPaul @hm pic.twitter.com/5GC6cmqATw

— Dino Bonacic (@dinobonacic) February 11, 2021

Others – including former contestant Ginny Lemon – pointed out RuPaul may have crossed a line, pointing out that during lockdown, many drag queens will have been struggling without their usual work:

Screaming and swearing at desperate out of work queens for being too regional and unable to afford costumes after 7 months of jobless despair...

Nah babz I’m better off at home fank u very much

— Ginny Lemon (@GinnyLemon69) February 12, 2021

rupaul getting onto someone for wearing h&m and not a piece of clothing that was designed is extremely classist. especially doing it during a pandemic to a DRAG QUEEN

— jay (@jaycizm) February 12, 2021

How can rupaul kick off at the queens for wearing H&M when they have openly discussed being skint during pandemic in that exact episode! #dragraceuk

— 𝖍 𝖆 𝖓 𝖓 𝖆𝖍 𝖑 𝖔 𝖚 𝖎 𝖘 𝖊. #teamchaney (@midnight_babyy) February 12, 2021

Queens: “yeah I’ve lost basically all my income due to this pandemic”

*five minutes later*

RuPaul: “Tia Kofi why haven’t you completely upgraded your wardrobe yet!! Joe Black how DARE you wear something from H&M?!?”#DragRaceUK

— Rachel O'Regan (@Rachel_ORegan) February 11, 2021

#rpdruk not being funny but how dare RuPaul come for queens for shopping at H&M when they’ve had little to no income because of the pandemic

— Fran (@Frances_Ashdown) February 11, 2021

the audacity of rupaul to go off about joe black wearing h&m a) in a global pandemic where queens have faced mass unemployment and nobody has the money for fucking designer lines and b) after wearing that HATEFUL yellow wig? pic.twitter.com/6Bjf79fAvB

— kt (@KatieC2210) February 11, 2021

RuPaul: "It’s the biggest stage for drag in the world. This is the Eurovision of drag"
Also RuPaul:#DragRaceUK pic.twitter.com/DpEie7QVHb

— Dan Ellis (@dgellis0907) February 11, 2021

However, our favourite reaction has to come from series one semi-finalist, Cheryl Hole:

Thank god Ru didn’t know half my wardrobe was H&M when I was there #DragRaceUK

— Cheryl Hole (@CherylHoleQueen) February 11, 2021

For what it’s worth, Ru did apologise to the queens after the judges’ deliberations (sort of), telling them: “I want you to know, that if I was a little hard on you earlier, it’s because I see so much potential in each of you. And if nothing else, these times have taught us to seize the day – carpe diem, darling!

“Plus, Mama Ru was locked up in quarantine for two weeks, so that might have a little something to do with it.”

Ultimately, it was Tia and Joe who lip synced for their lives to The Communards’ Don’t Leave Me This Way, with the latter sashaying away for the second time this series.

Drag Race UK returns for the Snatch Game on Thursday at 7pm on BBC Three.

Close

What's Hot