Shelter Nails The Reality Of Temporary Accommodation In The UK Through Unsettling Display

The charity worked with IKEA to produce an effective visual at the Labour Party conference.
A rough sleeper lays on a mattress as a makeshift bed, in Whitechapel, east London on September 28, 2023.
A rough sleeper lays on a mattress as a makeshift bed, in Whitechapel, east London on September 28, 2023.
DANIEL LEAL via Getty Images

A housing and homelessness charity has absolutely nailed the problem with temporary accommodation in the UK through its stall at the Labour Party conference.

Working with IKEA, Shelter presented a mock-up of a UK property in an abysmal state, complete with bedding on the floor and a mouldy shower.

The image of the cramped and unhygienic space is meant to shine a light on hidden homelessness, and is based on lived experiences.

According to the charity’s website, one in three adults in Britain – 17.5 million people – are impacted by the housing emergency right now, and live in “overcrowded, dangerous, unstable or unaffordable housing”.

On top of that, 33% more people sleep rough compared to a decade ago; 45% of private renters say rent worries are making them anxious or depressed; and a quarter of a million social rented homes were sold or demolished in the past decade.

Shelter is launching a campaign ahead of next year’s general election to encourage leaders of every political party to commit to bold action, including a fairer housing system.

The picture, first posted on social media by openDemocracy reporter Ruby Lott-Lavigna, was reposted by the charity along with the caption: “No family should be stuck experiencing homelessness in damaging, costly temporary accommodation.

″@IKEAUK’s stall at #LabourConference23 shows the need for investment in social homes. #BuildSocialHousing.”

Lott-Lavigna’s post on X, formerly Twitter, received more than 800,000 views in less than 24 hours, and more than 12,000 likes.

housing charity @Shelter using their stall at labour conference to show the state of some rented housing in the UK pic.twitter.com/OBpXIVHTGK

— ruby lott-lavigna (@RubyJLL) October 8, 2023

The display also received huge supp on X:

👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽 didn’t get to see this and was only up for a day. So good that @Shelter did this 👇🏽 https://t.co/H4Cw5dM0E9

— KWAJO- Social Issues Campaigner (@Kwajotweneboa) October 9, 2023

This is v clever. I’ve always been a sceptic about conference stands but this brings the housing emergency home. https://t.co/Mi4jB0Gi0x

— Kate Webb (@KateBWebb) October 8, 2023

Thank you @IKEAUK for partnering with @Shelter at #LabourConference2023 to show the reality of temporary accommodation. Hundreds of thousands of women, men and children will remain trapped in these conditions until we have a government willing to *invest* to #BuildSocialHousing https://t.co/JisEPuOpVn

— Polly Neate (@pollyn1) October 9, 2023

Well done @Shelter, for the most moving and thought-provoking exhibition stand I've seen in 20 years of going to conferences...

Bringing the #ukhousingcrisis home to people with the power to change it.#Lab23

Andy https://t.co/GRBdpIwNe5

— Andy May (@AndyMay101) October 9, 2023

Such a powerful way to get a message across. Excellent work @Shelter 💪 https://t.co/1IAQ7zd1lD

— Alison Dawkins (@AllyDawkins) October 9, 2023

I worked for @Shelter for a long time as a housing&welfare benefits advisor and did more home visits than I can count. This is such a brilliant stall with a hard hitting point. And honestly it barely scratches the surface of the levels of disrepair tenants have to cope with. https://t.co/WfjlvvOqgx

— Zarah Spooks 🎃 (@ZarahBrooks) October 8, 2023

Shocking that rooms like that even exist, don't see how any landlord can think that's okay.

— R M (@RM700RM) October 8, 2023
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