Simon Cowell Takes Swipe At Fleur East's 'I'm A Celebrity' Stint During 'X Factor' Final

Would you like a saucer of milk to go with that remark, Simon?

Simon Cowell had his claws out during the ‘X Factor’ final, but it wasn’t actually any of this year’s contestants in the firing line on Saturday night.

Instead, it was 2014 runner-up Fleur East who was on the receiving end of his acid tongue, as he made a barbed remark about her current stint in the ‘I’m A Celebrity’ jungle.

Simon Cowell on last night's 'X Factor'
Simon Cowell on last night's 'X Factor'
Rex/Shutterstock

As Simon was praising a performance from finalist Scarlett Lee, he told her she had a successful career ahead of her, but warned her: “I don’t want you in the jungle in two years drinking worm juice. I want you either on Broadway, West End, [or] selling records.”

Ouch.

Fleur East is currently in the 'I'm A Celebrity' jungle
Fleur East is currently in the 'I'm A Celebrity' jungle
Rex/Shutterstock

Many on social media savaged Simon for his remarks:

Not watching #XFactor but apparently Simon Cowell made a thinly veiled dig at Fleur East being on I’m A Celeb.

Funny really, because a lot more people are watching her eat shit than him spouting it.

— max (@itsjustmaxxo) December 1, 2018

I thought @SimonCowell comment about @FleurEast on last nights @XFactorITV was rude!! She’s making a lotta money doing @imacelebrity so good on her! Maybe she didn’t have enough support after the X factor! Go on fleur (saying it how Harry would say it)

— Samantha Maslen (@MaslenSamantha) December 2, 2018

Funniest thing about Simon Cowell having a dog about Fleur East doing #ImACeleb on #XFactor is the fact that I’m A Celeb is getting 3x the ratings X Factor is 😭😭

— Callum Metcalfe (@CallumGMetcalfe) December 1, 2018

Well maybe if Simon & Syco could manage their female pop stars AT ALL with ANY decency, they wouldn't have to rely on #ImACeleb to keep them going.

P.s. Now you've lost Little Mix, good luck with getting another #1 like ever @SimonCowell x#XFactor #XFactorFinal https://t.co/Uns9aE1OZg

— sᴜᴘᴇʀ ᴛᴠ (@superTV247) December 1, 2018

Simon Cowell is an absolute arsehole taking that swipe at Fleur. It’s a dig at himself because his shit label didn’t know what to do with her cause she wasn’t singing covers at Mother’s Day or Christmas! Plus, the joke’s on him.. #IAC gets double the viewers of #XFactor

— Kye.🐝 (@itsmescherz) December 1, 2018

Didn’t appreciate @SimonCowell being shady against @FleurEast tonight. Fleur is a fantastic and talented person and doesn’t need to be snubbed on television by someone who condiders themselves a professional. 🧐 #xfactorfinal #imaceleb #teamfleur

— beckie_oconnor (@beckieboo23) December 1, 2018

@SimonCowell just proved how fickle he and the show is! #Fleur is showing herself to be an amazing human being on #imaceleb while he just showed himself to be a bit of a dick! #xfactorfinal jealous of the viewing figures perhaps?

— Joanne Smith #FBPE (@WelshJoSmith) December 1, 2018

. @SimonCowell Fleur wouldn't be in the jungle IF you did right by her she deserves BETTER and hopefully her career soars after #imaceleb #XFactor pic.twitter.com/3wJTx5jQoU

— Bevz90 (@bevs90) December 1, 2018

Simon Cowell. Dermot O Leary. Burn. 😱😱 Bit harsh considering it’s their record label that failed Fleur. #XFactor pic.twitter.com/7OvsJ6esnc

— Nina Sawetz (@NinaSawetz) December 1, 2018

Fleur was the runner-up on ‘X Factor’ in 2014, where she was mentored by Simon. She lost out in the final to a fellow member of the Over 25s category, Ben Haenow.

She later signed to Simon’s record label, Syco, with her debut single ‘Sax’ going platinum after entering the charts at number three in 2015.

Her album, ‘Love, Sax and Flashbacks’, did not fare quite as well, only reaching number 14.

Despite teasing a second album with Syco, it never materialised, and in October 2017, it was announced she had parted ways with Simon’s label.

Fleur is tipped to launch a musical comeback after leaving the jungle, where she is currently residing alongside the likes of Harry Redknapp, Nick Knowles and Rita Simons.

‘I’m A Celebrity’ continues tonight at 9pm on ITV.

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