'Strictly Come Dancing' Fans Divided Over YouTuber Joe Sugg's Appearance On The Show

The announcement has sparked a conversation about what constitutes a celebrity.

It’s fair to say that ‘Strictly Come Dancing’ fans are rather divided, following the news that YouTube personality Joe Sugg has signed up to appear on the series this year.

While in the past, the show has featured a mix of singers, sports personalities, soap actors, TV presenters and even the odd reality star, Joe is the first vlogger that ‘Strictly’ has ever featured on the show.

Joe Sugg
Joe Sugg
Dave M. Benett via Getty Images

Following the news on Tuesday morning, many ‘Strictly’ fans have shared their disappointment with the BBC’s decision to have the internet star as a celebrity contestant, questioning his credentials and blasting the move as a cynical attempt to get young people watching...

Gets up.
Discovers Strictly has booked a “YouTuber” this year.
Goes back to bed for four months.

— Ian Hyland (@HylandIan) August 14, 2018

A vlogger 😕 This is worse than when they let someone from TOWIE on https://t.co/L1ThntQVNZ

— Richard Butler (@rmdbutler) August 14, 2018

😐 https://t.co/EDtaf3WsDL

— Heidi Stephens (@heidistephens) August 14, 2018

I try so hard to keep an open mind with who's going on Strictly this year but... to me a Youtuber isn't a celebrity, it takes no skill, it's ridiculous 😞

— Kerry 💖 (@AlouderKiwi91) August 14, 2018

People like this are not celebrities 😂 https://t.co/y6cIhPHtX8

— Luke Thompson (@LukeyJT91) August 14, 2018

Remember the days where there actually was celebrities in Strictly, now "online creators" are taking over everything. https://t.co/fcR2C9TtvY

— Beccy Sadler (@BeccySadler21) August 14, 2018

Surely you can do better than a sodding YouTuber?!

— ® 🇴 🇸 🇸 🇰 🇴 [FNGR GNS] (@RosskoKeniston) August 14, 2018

A "youtuber" on my Strictly? pic.twitter.com/DJtjoQgnqE

— GMXS (@geomixes) August 14, 2018

A YouTuber? Seriously?! #strictly https://t.co/2uA10KrsWP

— Michael 🏳️🌈 (@MichaelM238) August 14, 2018

Majority of the audience watching this won’t know who he is, I certainly don’t! Next!

— Jo Bretherton (@Joeybcoward1981) August 14, 2018

Sigh. https://t.co/GLBLPwFqHP

— Ash Percival (@ashpercival) August 14, 2018

HOW DO YOU DO, FELLOW KIDS https://t.co/Y9DGrM6GK5

— Lady Dorito (@alexeptable) August 14, 2018

However, others are backing the decision for ‘Strictly’ to cast their net a bit wider, acknowledging the impact that YouTuber creators have and pointing out that for many people, Joe actually has a bigger profile than some of the other contestants that have been revealed so far...

To all the people saying “who?” or “not a celebrity”: I don’t watch Eastenders or Holby so I don’t know those folk but I get to know & love them. He’s got 8 million subscribers on YouTube; ie as many people as watch Eastenders. So stop complaining and enjoy it! #strictly

— The Duck (@TheStrictlyDuck) August 14, 2018

People tweeting 'who?' & '...but he's not a celebrity!' to the Joe Sugg doing #Strictly news, he has over 8 million subscribers on YouTube & over 5 and a half million followers on Twitter....just because YOU don't know him, doesn't make him a non-celeb! 😂

Good luck @Joe_Sugg!

— Barnsey (@officialbarnsey) August 14, 2018

You know, for kids.#andwhynot https://t.co/3ZSe9X1qV1

— funkgoddess (@article29) August 14, 2018

I’m glad that Strictly is branching out for they’re celebrities, however certainly does highlight how arrogant some people are. They want to dismiss him the minute they find out he’s young and a youtuber. Really shows how the older generation views us, ya know.

— Harriet Grey (@enjolraslovesme) August 14, 2018

The comments on this 😂 opens up strictly to a whole new age bracket, appealing to the kids who (trust me) are obsessed with YouTube and their stars. Good luck to him *runs to zoellas page* https://t.co/lp3hshDE3L

— Carly H (@carlyblade) August 14, 2018

This is MASSIVE for younger BBC audience - 5m twitter followers, 8m subscribers on youtube. https://t.co/mP5z97CPUX

— Rachel Burden (@rachelburden) August 14, 2018

okay i’m ngl, i am a lil hyped for joe to be on strictly. he’s one of the few from the 2012 youtube days that i still watch so 🤷🏼♀️ all the people saying he’s not a celeb, he’s better than washed up soap stars or politicians imo

— RhiRhi (@annonchelle) August 14, 2018

y'all just for anyone wondering who Joe Sugg is he's only released three books, two films, a joint merch shop and has over 8 million subscribers on youtube not well known at all xoxox

— jules (@suggulees) August 14, 2018

he’s an extremely popular youtuber with millions of fans. strictly isn’t ‘sidelining’ their older fans, joes presence will simply attract many more viewers, younger and older. he is a celebrity, just because he doesn’t match your ‘criteria’ of being one, doesn’t mean he isn’t.

— k (@MEDIClNHES) August 14, 2018

Funny isn’t it. I had to explain to my 14 year old who Faye Tozer and Danny John-Jules were last night. There’ll be 14 year olds all over the country explaining to their parents this morning who Joe Sugg is (2 hours waiting outside a book signing taught me who he is!).

— Lee Brookes (@leetbrookes) August 14, 2018

okay so the “typical” strictly audience might not know who he is but honestly if this goes right this could be one of the cleverest things the bbc has ever done https://t.co/6a7F9V87M0

— hannah 🎶 (@missysvault) August 14, 2018

Loving all the incredulous responses to this! If over 8 million subscribers on You Tube does make you a celeb I don’t know what does 🤣 I’m sure plenty of ‘young folk’ were asking who Danny John Jules is last night ‘oh he’s in Murder in Paradise’ #tumbleweed 🤣🤣 https://t.co/4cIpqcb725

— Lisa (@LisainEdinburgh) August 14, 2018

If you’re not a fan of YouTube, you probably won’t have heard of Joe, but you might be familiar with his sister, Zoella, arguably the most famous vlogger in the UK.

In addition to his YouTube channel ThatcherJoe - a nod to his past training as a roof thatcher - he has also appeared in the mockumentary ‘Joe And Caspar On The Road’, contributed vocals to Band Aid 30’s cover of ‘Do They Know It’s Christmas?’ and penned three graphic novels.

He joins previously announced contestants model and TV personality Katie Piper, Steps singer Faye Tozer and ‘Red Dwarf’ actor Danny John-Jules on this year’s line-up.

More announcements about the rest of the line-up are expected in the coming days, ahead of this year’s ‘Strictly’ launch show next month.

Check out the full list of rumoured contestants here.

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