A model has died after collapsing on the catwalk at Sao Paulo’s Fashion Week.
A statement from organisers said Tales Soares took ill Saturday while in a parade of fashion brand Ocksa, the Associated Press reports.
A medical team attended to him on the catwalk and Soares was later taken to a hospital, where he was pronounced dead.
The statement did not provide more details.
Daily Folha de S Paulo reported that Soares tripped on his shoelace and fell.
According to the paper, people in the crowd initially thought his fall was part of a performance.
A photo in the newspaper showed the model lying face down on the catwalk while paramedics attended to him.
The paper reported Soares was 26 years old.
Just hours before the event he had been posting about it on his Instagram account.
Sao Paulo Fashion Week also posted a tribute on Instagram, saying: “May God welcome you with open arms! Life is definitely a catwalk, we’re just passing through!”