This Snappy Mousetrap Video Nails Why Social Distancing Is So Important

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It’s one snappy way to highlight the importance of social distancing during the coronavirus pandemic: The Ohio Department of Health released a simple, yet stunningly effective, PSA featuring dozens of pingpong balls and mousetraps in April.

Check out the video, which has gained more than 22 million views on Twitter.

Social distancing works. We are all #InThisTogetherOhio. https://t.co/jU4ZAkm3Py pic.twitter.com/uKJtfi4cuP
— Ohio Dept of Health (@OHdeptofhealth) April 9, 2020

Andy Nick, from the Dayton, Ohio, creative agency Real Art that produced the video, revealed in a series of tweets that the first shot took eight hours to set up:

A lot of people have been asking how we did the @OHdeptofhealth video (aka - the Mouse Trap project). Here's an iPhone clip of our first "shot", which took 8 hours to set up. pic.twitter.com/3xxjiiz2N5
— Andy Nick (@nickAD) April 9, 2020

He also disclosed the measures his team took to ensure the throw at the end of the video was filmed in a single take:

Here's some behind the scenes... I knew it was impossible to make the perfect throw in a single take. With only 1 hr left in the shoot (no room to start a chain reaction & reset), we used gel superglue to "freeze" the traps. And then... I threw the perfect throw in 1 take. :)
— Andy Nick (@nickAD) April 9, 2020

Nick did not immediately respond to HuffPost’s request for further information.