Barbie takes on permanent ink, and this time the doll's tattoos aren't removable.
The tokidoki Barbie, designed by the "Los Angeles-based fashion brand", boasts a pink bob, tattooed skin, and cross bones stitched on an off-the-shoulder sweater.
The tattoos are permanently inked on the doll, unlike the 2009 controversial "Totally Stylin' Tattoos" Barbie that came with stickers for children to place on the toy.
Some parents aren't too thrilled about tokidoki Barbie, stating the doll's fashion sense and upper body tattoos set a bad example for young children.
"If I give it to [my daughter] she will think [tattoos are] okay. She may want to go get some," Virginia resident Bill Smith told ABC 13 News.
"It's teaching kids to want tattoos before they are old enough to dress like that," Virginia resident Kevin Buckner also told the station.
However, others are pointing out that Barbie's new look is better than the alternative.
"I much prefer tattoos to unrealistic proportions and the message that the most important thing is to be pretty and get a boy. Good for you Mattel for making a doll a little more like the rest of us. I consider it a tiny step in the right direction," stated a comment featured on Babble blog, 'Strollerderby.'
Although the new Barbie might be causing some parents to shake their heads in disbelief, toymaker Mattel states the doll is not marketed to all audiences.
"The tokidoki Barbie is a perfect example of a limited-edition doll sold through select retail locations," Mattel said in a statement, My FOX Chicago reports. (Watch the station's report above.)
The tokidokie Barbie retails for $50 on a Barbie Collector website. The toy's description reads as follows:
tokidoki Barbie doll is always ready for cutting-edge fashion! She pops on a pink miniskirt, logo leggings and black top with signature skull heart and bones, carries a large bag from the brand, then adds bracelets, a belt, and sky-high sparkly silvery shoes! This funky fashionista features trendy tattoos and a pink bob. With cactus friend, Bastardino, by her side, she's ready for fun in fashion-forward form!
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