Tory Burch Criticised For A Lack Of Diversity In New Fashion Campaign

Tory Burch have been criticised for a lack of diversity and cultural appropriation in their latest ad campaign for summer 2017.

Launched on Tuesday 21 March 2017, the video directed by Giovanna Battaglia and starring Poppy Delevingne, features four women dancing to Zay Hilfigerrr and Zayion McCall’s hit song ‘Juju on That Beat.’

I have so many questions. #repost @teatenders__

A post shared by theshelahmarie (@theshelahmarie) on Mar 21, 2017 at 9:34pm PDT

The video is no longer live on the brand’s ecommerce site. But people have taken to Twitter to share their feelings about the campaign:

Tory Burch definitely should've had women of color in that ad and that's all I'm going to say about the situation.
— Morgan (@_MorganKD) March 22, 2017

Why, white people, WHY? Matter of fact, @toryburch why did y'all culturally appropriate black song & dance? 😒😠🚮🚮🚮 https://t.co/7dtAMbllZr
— Alina (@AlinaOnYourMind) March 22, 2017

@toryburch but why? Everything in that advertisement screams cultural appropriation and that little monkey purse chile? I just can't
— Hershey The Hippie (@AshaluteVodka) March 22, 2017

According to TeenVogue, Tory Burch posted an apology, that was later deleted, below the video on the brand’s website, saying:

“I personally feel badly if this hurt anyone, and I’m truly sorry.”

The Huffington Post UK reached out for comment from Tory Burch, but the brand declined to comment.

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