Twitter users are sending off the blue bird in style, flooding the platform with memes and mockery after Elon Musk announced he was rebranding it as āX.ā
Musk revealed Sunday he planned to change to change the companyās bird logo to an āX,ā in yet another dramatic and poorly-received change to the social media platform since he bought it for $44 billion (Ā£34 billion) last year. The logo on the site changed early on Monday morning.
He unveiled the new logo ā the letter X with one stroke thicker than the other ā on Sunday night and later shared a photo of it projected onto the companyās headquarters.
Linda Yaccarino, the former NBC Universal executive Musk appointed as Twitter CEO in May, lauded the move, writing: āTwitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.ā
Musk has a long-documented fixation on the letter X. He owns a rocket company known as SpaceX, and in 1999, founded a startup called X.com, which became the popular online payment company PayPal. He and singer Grimes also share a child named X Ć A-12.
Last year, he said the purchase of Twitter āis an accelerant to creating X, the everything app.ā
Under Muskās ownership, the company laid off a majority of its staff, lost many of its advertisers and allowed an increase in hate speech and the return of users banned for misconduct. In a May corporate filing, asset manager Fidelity valued Twitter at roughly a third of what Musk had bought it for.
āGoodbyeTwitterā was trending on Monday morning as users farewelled the globally-recognised brand as they once knew it ā complete with its own verbs, to ātweetā and āretweetā ā and offered quintessentially Twitter-style commentary on the change: